Sarah Keating
CEMS MiM Student
MSc CEMS Master of International Management (Dual Degree)
University College Dublin Michael Smurfit Graduate Business School & Korea University
September 2017
to August 2018
Term 1 - UCD Michael Smurfit Graduate Business School
Term 2 - Korea University Business School
Relevant Modules:
• Research Papers: Applying and evaluating the use of ‘think aloud protocol’ in usability testing: lessons learned evaluating language learning app Duolingo.
• Thesis (working title): How Effective is the Crowd in Generating Ideas for New Product Development?
Learn more
Term 2 - Korea University Business School
Relevant Modules:
- Technology and Design for Digital Marketing
- New Product Development
- Technological Innovation Management,
- Design, Development and Creativity (MIS)
- Big Data Analytics
• Research Papers: Applying and evaluating the use of ‘think aloud protocol’ in usability testing: lessons learned evaluating language learning app Duolingo.
• Thesis (working title): How Effective is the Crowd in Generating Ideas for New Product Development?
Grade: First Class Honours
Notable Modules: Applied Marketing Communications and Social Media Marketing, International Brand Strategy, Food Retail Marketing, Project Management, Current Issues in Chinese Business Management, and China and Globalisation.
Year 3: Shanghai University - Full Year Academic Hanban International Scholarship.
Notable Modules: Applied Marketing Communications and Social Media Marketing, International Brand Strategy, Food Retail Marketing, Project Management, Current Issues in Chinese Business Management, and China and Globalisation.
Year 3: Shanghai University - Full Year Academic Hanban International Scholarship.
Student Consultant
Hyundai Motor Company
Since May 2018
- Research and analysis on current mobility services in South-East Asian markets, and trend and transformation analysis.
- Business growth projections on potential new mobility services.
- Production of potential new business collaboration models.
Projects Recruitment Consultant
Azon Recruitment Group, Dublin
January 2017
to January 2018
- Candidate sourcing on various recruitment projects using LinkedIn Recruiter (Expert User).
- Candidate and Client Pool Management (Bullhorn CRM Software).
- Contributed billings of upwards of €20,000.
- Digital Marketing; using Canva Graphic Design Software and Pixlr Photo Editor.
- Created communication campaigns using MailChimp.
- January - August 2017: Full Time
- August 2017 - January 2018: Part-Time
Procurement Intern
CRH - Global Direct Sourcing
June 2015
to August 2015
Internship
Shanghai
- Assisted with an ongoing project using Smartsheet project management platform.
- Managed data entry and Excel spreadsheet work for quality assurance activities.
- Conducted preliminary supplier research for upcoming plywood sourcing project.
Co-founder & Communications Officer (Chinese)
Irish Students of China (ISOC)
2014
to 2016
- Led communications and engagement with Chinese students involved in ISOC, introducing students to the network, promoting events etc.
- Liaised with sponsors.
- Raised over €500 through launch and networking events.
Global Citizen Leadership Exchange Programme, Fez, Morocco
AIESEC Ireland
May 2016
to August 2016
- Led development of a new language course as part of programme Drive Morocco to a Better Education.
- Collaborated with school directors to promote school courses in the Fez community.
- Microsoft Office Suite
- Advanced Excel: IF, VLOOKUP, INDEX, MATCH, MACROS, VBA
- Smartsheet Work Management Platform
- Intermediate Photoshop
- Basic HTML and CSS
- Canva Graphic Design Software
- PIxlr Photo Editor
- MailChimp
- Wordpress.org
- Wechat, Instagram, Facebook Marketing
- English - Native
- Chinese (Mandarin) - Professional Working Proficiency (HSK Level 5, HSKK Intermediate)
- French - Limited Working Proficiency
- Arabic - Beginner
- Korean - Beginner
- Present: Digital Media Marketing Coordinator CEMS Club Korea
- 2013 - 2016: Academic Class Representative, UCC
- April 2015: Foreign Big Brother Foundation Project, Dali Shan
- 2014 - 2015: Happy Pie Montessori, Shanghai
- Hockey: Seoul Expat Social Hockey Team - Current Player
- Gaelic Football: Seoul Gaelic Football Club - Current Player | Shanghai Gaelic Football Club 2014 - 2015 | Asian Gaelic Games participant 2015
- Upcycling
- Hill Walking
- Learning to code