A resourceful and highly recognized senior professional with the capabilities to drive organizations forward, utilizing expertise within sales, account management, distributors and channels management, business development, and building key strategic partnerships at all times. A highly skilled individual with leadership expertise, who has successfully managed, trained and developed key teams and employees. A globally focused, successful and target driven professional with wealth of experience across multinational start-up organizations who would significantly enhance any forward thinking organization within a key GM/ Director position.
Regional Sales / Distribution Manager
Danaher
Since January 2008
Dubai
United Arab Emirates
- Danaher Growth Conference
- Danaher Business System (DBS)
- Leadership Orientation (DBSLO)
- Danaher Leadership Training
- Crucial Conversation
- Growth Kaizen
- Voice of the Customer (VOC)
- Funnel Management
- Problem Solving Tools and Techniques
- Value Selling
- Value Stream Mapping (VSM)
- Sales Leadership Training
- Root Cause Counter Measures Tools
- Customer Segmentation
- Transformative Marketing
Regional Sales Manager - Middle East, North Africa and Turkey
X-Ray Optical Systems Inc. (Danaher Company)
Since October 2014
Dubai
United Arab Emirates
- Responsibility for maintaining regional sales management control within this globally focused company
- Successfully penetrated a new market within environmental and consumer products, this will enable an additional generation of $1 million over the new 24 months
- Manages and oversees distributors and key accounts, creating and introducing all XOS sales and marketing activities throughout the regions and with a strong emphasis on oil and gas, achieving revenue of over $5 million and enhancing market share from 5% to 35%
- Plays a pivotal role in restructuring distribution channels
- Excels in the role, redesigning distribution programs, enhancing under-performing regions and winning key deals
- Ensure the successful and effective reparation of STRAT plans and budgets up until 2018
- Implements all KPIs, action plans and targets throughout distributors, conducting regular analysis to ensure achievement
Regional Sales Manager - Middle East and North Africa
Trojan Technologies Inc. (Danaher Company)
September 2011
to October 2014
Dubai
United Arab Emirates
- Maintained full control of the development and implementation of all marketing activities throughout the Middle East and Africa, successfully driving growth and significantly increasing revenue from $220K to $3 million and market share from 10% to 50% within 3 years
- Utilized key strengths to identify and achieve market penetration, enabling a generation of $3 million for new projects within 2 years for its 1st phase
- Identified and secured 8 new partners across various regions, conducting effective networking and developing bespoke marketing strategies
- Transformed under-performing regions through a significant achievement of $1 million in sales from nothing
- Continually demonstrated expertise across strategic planning, business development and negotiation, enabling the retention of a $3 million critical project
- Built successful customer partnerships including MOWE Saudi, MOA Saudi, Ashgal Qatar and MOPW Kuwait
- Developed and introduced STRAT plan and budgets to cover up to 2016
- Created and introduced all KPIs, action plans and sales targets for distributors
- Used team building and development skills to recruit a service engineer who reported directly to me along with a design engineer
Distributor Manager - Middle East
Videojet Technologies Inc. (Danaher Company)
January 2008
to September 2011
- Played a pivotal leadership role within this global manufacturer of coding, marking and labeling systems
- Maintained full management control of distributors, significantly enhancing presence throughout the region, conducting a highly successful reorganization project of the distribution structure, identifying responsibilities and market segmentation among distributors as well as merging distributors into new structure
- Successfully grew sales across territories from $3.0 million to $12 million in only 4 years
- Re-positioned the annual placement rate at 39% compared to competition which was the highest ever rate
- Effectively managed the restructure, merge, engagement and overseeing of channel partners
- Significantly enhanced the development of new business, achieving $2 million from key accounts with prestigious companies including Pepsi, Nestle, Coca Cola, P&G, Al-Marai, Sabic and Kraft
- Enhanced market penetration through the full development of 3 new sales territories
- Built and managed key strategic partnerships, remaining customer focused at all times
- Created and implemented all strategic marketing plans in relation to national and multi-national accounts
- Kept abreast of products, successfully promoting and enhancing sales
- Continually enhanced new business development opportunities and enabled effective key account growth
- Developed and introduced the “customer first” approach, this ensured that an exceptional service was delivered, increasing supplies and parts sales by 30% through the Total Care Package
- Completed extensive liaison with channel partners, enabling marketing analysis and business planning
- Maintained leadership control of 18 sales managers and indirect reports, allowing for the achievement of all objectives as well as conducting sales strategy training
- Successfully recruited a sales manager and service manager for Egypt, service engineer for ME, sales administrator and a sales manager for Saudi Arabia
Security Sales Manager - Middle East and Africa
Anixter International Inc.
March 2007
to January 2008
Dubai
United Arab Emirates
- Full sales management control within this leading globally biased communications and security products provider
- Successfully developed , launched and managed partnership programs with key partners including Axis Communications, Milestone and S2 Security
- Enhanced sales, profitability and company exposure through the creation, introduction and overseeing of initiatives and campaigns including customer events and press interviews
- Achieved exceptional results within this leadership position which included a significant increase in sales from $2.5 million to $4.1 million within a period of only 12 months
- Identified and converted over 30 partnerships, enabling the successful generation of $2.5 million in annual revenue
- Managed all activities effectively, this involved engineering, costing, pricing, quoting, negotiation and the closing of product sales, working across designated territories and managing new and existing clients
Bachelor of Science in Electronics and Communications Engineering
Applied Science University
October 1996
to February 2002
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