Sabrina Kolaen
Sports Journalist
Sports Writer
Betiton Sports
Since 2020
Full-time
Ireland
- Content Creation: Produced engaging written content, including previews, reviews, analyses, and feature articles, covering a diverse range of sports events, teams, and players.
- Research: Stayed abreast of the latest sports news, trends, and developments to ensure accurate and timely reporting.
- Multimedia Integration: Incorporated multimedia elements such as images, videos, and infographics to enhance the visual appeal and engagement of the content.
- SEO Optimization: Implemented SEO best practices to maximize content visibility and improve organic search rankings, contributing to increased platform traffic.
- Collaboration: Worked closely with the marketing and content teams to align content strategies with overall business goals, ensuring a cohesive and impactful approach.
- User Engagement: Monitored user feedback and engagement metrics, leveraging insights to refine and optimize content strategies for improved user satisfaction.
- Deadline Management: Adhered to tight deadlines, consistently delivering high-quality content in a timely manner to align with sports events and promotional activities.
Copywiriter
Blue Window
January 2017
to May 2020
- Content Development: Crafted compelling and persuasive copy for a diverse range of digital platforms, including websites, social media, email campaigns, and advertising materials.
- Brand Voice: Developed and maintained consistent brand voices for clients, ensuring messaging aligns with their unique identities and resonates with the target audience.
- Campaign Conceptualization: Collaborated with creative teams to conceptualize and execute effective marketing campaigns, integrating captivating copy with visually appealing elements to drive user engagement.
- Compliance and Regulations: Ensured all copy adheres to industry regulations and compliance standards, staying informed about relevant guidelines to mitigate risks for clients.
- SEO Optimization: Implemented SEO best practices within the copy to enhance online visibility and improve search engine rankings, contributing to increased organic traffic.
- Client Collaboration: Worked closely with clients to understand their objectives, preferences, and key messages, tailoring copy to meet their specific needs and goals.
- Market Research: Conducted thorough market research to stay informed about industry trends, competitor strategies, and emerging opportunities, providing valuable insights for client projects.
- Adaptability: Successfully adapted writing style to suit different brands and target audiences, demonstrating versatility in conveying various tones and messages.
- Deadline Management: Thrived in a fast-paced environment, consistently delivering high-quality, deadline-driven content to meet client requirements.
I earned my Bachelor's Degree in Journalism from Dublin City University (DCU), a program renowned for its excellence in media education. This comprehensive curriculum provided me with a solid foundation in journalism principles, media ethics, and communication skills.
I successfully completed my Master's Degree in Sports Journalism at Dublin City University (DCU), a renowned program that provided an immersive and specialized education in the dynamic field of sports media.
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Creative Writing
Advanced
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Persuasive Communication
Advanced
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Adaptability
Advanced
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Compliance and Regulations
Good
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Brand Voice Development
Advanced
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Campaign Conceptualization
Advanced
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SEO Optimization
Advanced
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Editing and Proofreading
Advanced
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In-depth Sports Knowledge
Expert
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Analytical Thinking
Expert
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Deadline Management
Advanced
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Collaboration
Advanced
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Research Abilities
Advanced
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Multimedia Integration
Expert
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Adaptable Writing Style
Advanced
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Social Media Savvy
Good
