Sonia Reis
Marketing manager
43 years old
Driving License
Freising (85354) Germany
Employed
Available
Working for TI for more than 10 years, I always pursue new challenges and opportunities to learn and develop my professional and personal skills.
Accountable, pro-active and result driven, I am looking forward to contributing to the development and consolidation of the EU marketing team and programs.
Accountable, pro-active and result driven, I am looking forward to contributing to the development and consolidation of the EU marketing team and programs.
Marketing manager - France & Portugal
Texas Instruments
Since January 2016
- Creating and implementing specific programs targeting Teachers and High schools, contributing to market share & profitable revenue growth in the region
- Disseminating key marketing messages to Educational stakeholders (e-news, mailings, PR) and communicating a modern brand and product image to end consumers (online advertisements, specific website, social media)
- Supporting channel management and business development with communication and customer support programs (such as retail communication and meeting support, teacher event organization)
- Focusing in reducing customer issues through faster execution and efficient process implementation with other internal functions
- Focusing in maximizing the reach of the marketing budget for the region (streamlining providers)
- Program RoI and metrics implementation
Marketing manager - Portugal, Italy and Spain
Texas Instruments
January 2008
to December 2015
- Development and implementation of marketing and communication strategy and programs
- Meet budget goals, enable revenue goals, align budget with company strategy
- Interface with teacher community and Ministry of Education
Educational Technology Consultant
Texas Instruments
July 2005
to December 2007
- Expert in Educational Technology, interfacing both with individual teachers and schools, as well as teacher associations and Ministry of education
This 5 year degree focused on both the scientific component of Physics and Chemistry subjects, as well as in the educational component. It included one school year of practice in a Secondary school
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Program Management
Advanced
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Marketing plan development and implementation
Expert
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Budget Management
Expert
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Market understanding
Advanced
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Communication development
Advanced
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Event organization
Advanced
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Cross functional team work
Advanced
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Team management
Good
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Communication with key stakeholders
Advanced
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Conflict Resolution
Advanced
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Presentation skills
Advanced
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Portuguese (native)
Expert
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English
Expert
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French
Advanced
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Spanish
Advanced
