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Head Creative Chick

Unashamedly Creative
Since November 2009
  • Unashamedly Creative was born from a simple desire to see truth and creativity come back into the marketing recipe. Unashamedly Creative is the nom de plume of a passionate Sydney strategic marketer of some 15 years experience.

    Offering marketing, copywriting, research and events services, Unashamedly Creative is about fashioning an approach to marketing that reflects your business and speaks to your audience in a clear, engaging and genuine terms.

    The Philosophy is simple:
    If you tell the truth about your product in your marketing and couple it with creativity to stand out from the crowd, you make a pleasing impression right from the first interaction.

    If that initial interaction is allowed to grow into a positive and enjoyable customer experience, your customers will grow from curious and casual to card-carrying product lovers.

    Whether you are large or small, not for profit or blue chip, start-up or heritage brand, Unashamedly Creative can help you create the conditions to attract your audience the right way.

    So what are you waiting for? Get in contact!

    I offer the following services:
  • Copywriting
  • Marketing
  • Research
  • Events

Creative Writer

Bubble Gum Interactive
Since January 2010
  • Creative writer for variety of different assets for Bubble Gum as well as working on the occasional special project.
  • Monthly player newsletter
  • Character development for storyline
  • Script work
  • SEO articles
  • Players Guide and FAQ content (children and parents)

copywriting & event production

June 2010 to April 2012
  • On a project by project basis, assisting brainmates with internal and external written communication and consumer events.
  • monthly newsletter
  • article and blog writing
  • documentation of events and talks
  • ad hoc help as needed

Communications and Relationship Manager

Customer Underground
January 2011 to January 2011
  • Working with high growth start up Customer Underground with the launch, research and communications/marketing related activities for new product, BoomVox as it prepares for market.

Account Manager/Business Manager

PMG Asia Pacific Pte Ltd
November 2006 to March 2010
  • Position Overview
    Worked as account manager to a variety of different agency clients including Walt Disney Internet Group, SanDisk, Petrol Records, Hewlett-Packard, Lenovo and ad-hoc projects for countless others.

    Key Achievements
    o Moving Content ANZ- researched, launched and managed the entire print management and associated relationships across the client, company and supply chain stakeholders.
    o Walt Disney Internet Group – Successfully acquired the business off my own bat for PMG in 2007 and continued to maintain and exceed budget projections each year and also introduced the Singapore branch to Disney’s SEA office.
    o Lenovo – Managed and maintained an ongoing relationship with Lenovo with e-store and supporting activities, again exceeding projected budget each year.
    o New Business Acquisition – Gained several new business clients for PMG through my own approaches including Walt Disney Internet Group, Lavalife and Petrol Records as well as interviews, talks and meetings through cold email and follow up with The University of Wollongong, Pet Plan Pet Insurance, Baron’s Brewing, Redroom DVD, Aware Connections, Club Penguin and more.
    o Petrol Records re-branding – Took the Petrol Records brand to new heights and out of a rather large project hole with a complete rebuild of the Petrol site, re-branding to Petrol Exotic, creation of the online site Pistol Digital plus a B2B specific site to sell Petrol products. This was done in less than ten weeks (for all sites), on time and to budget after the project itself was overdue by twelve months and over budget by tens of thousands of dollars with the previous developers.

Copy and Editing consultant

Berry Ernest Publishing
May 2006 to May 2007
  • Editing and copywriting
  • Marketing and PR

Product Design Coordinator

June 1998 to August 2005
  • Worked up through the ranks of the company after joining as a frontline customer service representative in 1998 through to the technology team as the lead product design coordinator through a major technology migration and throughout marketing.

    Key Achievements
    o As CSR – achieved 1million in sales and milestone of 2500 new members.
    o As Product Design Coordinator – wrote my own job description as liaison between customer service, the technology and marketing teams after identifying areas of improvement and opportunity through streamlining the process which lead to improved communications and results.
    o As Marketing Coordinator – devised, implemented and ran a series of online events on a weekly basis to increase customer interaction with the product and each other.
    o Wrote a 40,000 in depth report in my own spare time on how to engage, maintain and maximise customer interaction with the Lavalife product, which was used as a foundation for planning marketing activities. This report (with my input) has been revisited on a number of occasions since it was written and extended to include direct customer interviews and further customer experience analysis.


  • Regular attendance of writing seminars, networking in start up and freelance community, idea generation and crowdfunding associated events.
  • creative writing
  • the arts
  • music
  • social responsibility
  • social media
  • collaborative consumption and sustainability
  • wine
  • labradors named Gibson and the subsequent mischief they get into.


  • Copywriting including SEO, long copy, short copy, name and tag development, advertising, children's content and more
  • Marketing including extensive experience in online, BTL, B2B in verticals such as dating, FMCG, hospitality, children's entertainment, gay & lesbian market, real estate, collaborative consumption, start-up, the arts, crowdfunding, education, IT and more
  • Research including UAT, customer satisfaction and product interaction, audience responsiveness and more.
  • Events including seminars and training sessions, parties and private functions, product launches, conferences, sponsorship fulfilment and more.