Nayoung Yoon
Business and service developer by facilitating multidisciplinarity
Driving License
Finland
Professional Status
Student
Open to opportunities
About Me
I am a design thinker applying strategic thinking and facilitating the multidisciplinarity in the areas of business development and innovation management. I believe in the power of value co-creation and creativity. I am paving my way for becoming a synergy maker as well as innovation creator through synthesizing my specialty in business and design.
CEMS MIM (Master's in International Management) exchange
Master of Science in Economics and Business Administration
Aalto University School of Business
Since September 2016
M.Sc in IDBM (International Design Business Management)
CEMS MIM (Master's in International Management)
CEMS MIM (Master's in International Management)
Graduated with honors (Summa Cum Laude)
Academic honorary scholarship, 6 times (Spring 2009 - Spring 2012)
Dean's List, 2 times (Fall 2011, Spring 2012)
Academic Excellence for CGPA top 1 percent in Business Administration (March 2012)
Academic honorary scholarship, 6 times (Spring 2009 - Spring 2012)
Dean's List, 2 times (Fall 2011, Spring 2012)
Academic Excellence for CGPA top 1 percent in Business Administration (March 2012)
Marketing Specialist
Samsung SDS Co., LTD.
December 2014
to July 2016
Seoul
South Korea
- Worked as a marketer and service designer of Samsung SDS solutions
- Defined strategic industries for Samsung SDS solutions
- Designed service of Samsung SDS solutions for focusing customers
- Cooperated with UX and technical experts regarding service design
- Participated in a new business development Task Force Team
(Topic: "Designing a wellness IT solution for wearable devices")
- Defined strategic industries for Samsung SDS solutions
- Worked as a marketer for the B2B market
- Consulted Samsung Electronics on B2B market penetration strategy
- Produced marketing collaterals (sales proposals and brochures)
(e.g. Sales material for the conference by: Frost & Sullivan 11th Annual Mind xChange Customers Contact East 2015)
- Managed communication channels among international branches
- Consulted Samsung Electronics on B2B market penetration strategy
Proposal Consultant
Samsung SDS Co., LTD.
March 2013
to December 2014
Seoul
South Korea
- Worked as a consultant for a proposal (bidding) strategy
- Parsed Request for Proposals (RFPs) and created winning storylines
- Developed the company's strategies for each proposal
- Parsed Request for Proposals (RFPs) and created winning storylines
- Worked as a marketer for pre-sales
- Developed and produced pre-sales toolkits
- Produced standard brochures for 7 strategic industries
- Produced sales proposal materials
(Target customers: Marcy's, Target, TripleFive, BMW, etc.)
- Developed and produced pre-sales toolkits
IDBM industry project for City of Helsinki
City of Helsinki
November 2016
to May 2017
Helsinki
Finland
- City as a lab for smart citizenship
- Outcome: future citizen engagement toolkit
- Challenge analysis
- Framed uncertainty and innovation
- On-site research (Fukuoka, Feb 2017; Singapore, Mar 2017)
- Organized a foresight workshop (Helsinki, Apr 2017)
- Outcome: future citizen engagement toolkit
K2 Winter School: Designing Future Cities
Kyushu University
February 2017
Fukuoka
Japan
- Developed public service for assisting citizens to adapt to future fluctuation
- Made infographic through research
- Participated in K2 Symposium 2017 and unveiled ideas to the general public with presentation and video: https://youtu.be/oAuHVBDwZ0A
- Made infographic through research
Accenture Public Service Hackathon
Apotti
September 2016
to February 2017
Helsinki
Finland
- Designed smart service for elderly care
- Client: Apotti, a change project of the social services and healthcare field in Helsinki Metropolitan area
- Outcome: "Tovi", a platform for senior citizens and immigrants to connect and build long-term relationships
- Executed design thinking process in user-centered and iterative ways
- Developed solutions with elaboration of UX design and technical details
- Proposed business case implementation (marketing, risks, investment costs, and benefits)
- Provided business and technical recommendations
- Client: Apotti, a change project of the social services and healthcare field in Helsinki Metropolitan area
Graphic Design
Taideko
September 2017
to December 2017
Helsinki
Finland
- Participated in Helsinki design market during Helsinki design week
- Participated in Christmas market at Aalto University design campus
- Design, production, and sales: posters, stickers, and handy mirrors based on Korean heritage
- Branding ("YOUNG"), Marketing (off-line: producing stickers; online: Instagram, https://www.instagram.com/nayoung_and_boyoung/ )
- Branding ("YOUNG"), Marketing (off-line: producing stickers; online: Instagram, https://www.instagram.com/nayoung_and_boyoung/ )
- Designer (Marketing Team) | Sep 2017 - Dec 2017
- Took charge of building visual identity of CEMS Club Helsinki
- Designed hoodie, visuals for online marketing (Facebook)
- International Manager | May 2017 - Present
- Take charge of international marketing and relationship management
- Find opportunities for interdisciplinary and international collaboration
- Vice President of Sogang University Chapter (Mar 2011 - Aug 2011)
- BGS: International honor society of business schools accredited by AACSB International (The Association to Advance Collegiate Schools of Business)
- Qualification for membership: CGPA top 10% in Business Administration
- Participated in the Student Leadership Forum representing Sogang University (South Carolina, the US, Feb 2012)
- Represented Korean students (Yogyakarta, Indonesia, Jul 2010 - Aug 2010)
- Developed marketing materials for a mid-sized company
- Volunteered to help improve the environment in the Yogyakarta region
- Korean Teacher | Korean School of Finland , Helsinki | Jan 2017 - Dec 2017
- Letter Translation volunteer (English to Korean, Korean to English) | World Vision, Seoul | Sep 2015 - Dec 2015
- Monthly financial sponsorship | World Vision | Mar 2015 - Present
- JA Korea Teaching Economics Volunteer | Seoul | Jul 2011 - Aug 2011 | Completed "Upgrade economic teacher course"
- Sogang Business School (SBS) Buddy | Seoul | Sep 2009 - Dec 2009 | Assisted foreign exchange students in becoming accustomed to Korean culture
-
Korean
Expert
-
English
Expert
-
German
Zertifikat Deutsch B1Intermediate
-
Chinese
TSC(Test of Spoken Chines) Level 3Notions
-
Finnish
A1Notions
- Certificate: APMP Foundation, administered by The APM Group Ltd. for APMP
-
Certified as demonstrating knowledge of proposal and bid management best practices
Advanced
- Prerequisite: one-year minimum experience working with bids and proposal envrionment
-
Co-design future strategy
Projects
- IDBM industry project for City of Helsinki: City as a lab for smart citizenship (Helsinki, Finland)
- K2 Winter School: Designing future cities (Fukuoka, Japan)
Advanced - IDBM industry project for City of Helsinki: City as a lab for smart citizenship (Helsinki, Finland)
-
Service design
Project
- Accenture public service hackathon: Designing smart service for elderly care (Helsinki, Finland)
Advanced - Accenture public service hackathon: Designing smart service for elderly care (Helsinki, Finland)
-
Graphic Design
- Designer of Taideko (Korean Art and Design Association in Finland)
- Participated in Helsinki Design Market (September 2017)
- Participated in Christmas Market at Aalto University design campus (December 2017)
Advanced - Designer of Taideko (Korean Art and Design Association in Finland)
-
Certificate: Engineer Information Processing, accredited by the Human Resources Development Service of Korea
Advanced
- http://www.q-net.or.kr/qnet/html/eng_qnet/history.html