Experiences

Detailed analysis of potential Danish market size by using scraped data. Have calculated average price drop rate for any given purchase and sized the marketing by using statistical distributions.
Established business intelligence dashboards to follow up on key performance indicators.

Responsible for Reduced Risk Product Launch in the United Arab Emirates and Lebanon Duty-Free. Digitalize Consumer Journey within Duty-Free areas.

Lead the digital transformation of Turkish FMCG industry towards a customer-centric lean value chain by establishing strongest B2B2C platform that is leveraged on allied digital services with FMCG, finance and logistics partners.

Design and re-build the loyalty program targeting over 160,000 retailers and partner FMCG companies by ensuring transparent transactions via blockchain.

Having formulated use cases, cost and efficiency analysis for Image Recognition, we have started testing an MVP for SKU availability checks. National expansion will be decided upon key performance indicators.

Worked in an international marketing environment with remarkably increasing responsibilities.

Defined, proposed and implemented Chesterfield and Philip Morris brand strategy and related action plans to support continuous growth of market performance based upon global company strategies and market analysis. Monitored and measured progress vs plans and proposed corrective actions based on data insights.

Orchestrated Sales, Marketing and Reduced Risk Products teams to elaborate on portfolio strategy including launching new product line and its impacts on overall Philip Morris Ukraine Business.

Developed and executed a comprehensive commercial plan of a large distribution territory including sales, trade marketing and key accounts strategies aligned with company priorities

Managed and developed a team of business builders to achieve best in-class field executions and outstanding examples of seizing business opportunities

Forecasted and achieved sales volume and distribution targets by managing distribution team consisting more than 40 third party employees

Initiated restructuring the data flow which wasn’t meeting business requirements and worked as an analytics translator between the commercial function and data engineers. The project which included data integration, dimensional modelling and data consumption through Tableau and OLAP paved the way to further digital developments.
Participated in the project team which is responsible for developing new sales force automation software on iOS. Combining the field sales knowledge with technical expertise of developers, we have enabled Philip Morris Turkey sales teams consisting of more than 1,000 employees to process sales, manage payments, tracking in a more time efficient and easier way.
Managed the efficiency project that aimed to decrease the time spent on non-value-added order preparation tasks. The project which changed sales van layouts resulted in 8% time saving as well as healthier working conditions for sales and delivery employees who suffered from back injuries.

Maximized Philip Morris volume and market share by optimizing coverage & visibility, and motivated sales representatives to achieve territory goals. Framed business problems and customized sales support activities by touch-point level in line with Philip Morris's strategies.

Re-organized route plans and payment methods in order to achieve optimum sale and penetration of products by eliminating touch-point level out of stock situations. Prepared and realized execution plans in accordance with territory business problems.

Created and distributed executive reports on key performance indicators including volume, in store availability and market share. Developed regional plans with the regional management team by analyzing key performance indicators according to PM Turkey Strategies.

Education

Skills

Murat Besili