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Murat Besili

Murat Besili

Murat Besili

Digitalization
Business Strategy
Process Optimization
Analytical Thinker
Solution Oriented
32 years old
muratbesili@gmail.com +4745913582
Hatlevein 5, 5041 Bergen, Norway
For more details, check my online resume : www.linkedin.com/in/muratbesili/
Experience

Business to Consumer Manager

Philip Morris International
June 2019 to August 2019
Full-time
Dubai
United Arab Emirates

Digital Projects and Innovation Manager

Philip Morris International
May 2018 to May 2019
Istanbul
Turkey
  • Lead the digital transformation of Turkish FMCG industry towards a customer-centric lean value chain by establishing strongest B2B2C platform that is leveraged on allied digital services with FMCG, finance and logistics partners.

    Design and re-build the loyalty program targeting over 160,000 retailers and partner FMCG companies by ensuring transparent transactions via blockchain.

    Having formulated use cases, cost and efficiency analysis for Image Recognition, we have started testing an MVP for SKU availability checks. National expansion will be decided upon key performance indicators.

International Traineeship, Marketing Assignment

Philip Morris International
May 2017 to April 2018
Kiev
Ukraine
  • Worked in an international marketing environment with remarkably increasing responsibilities.

    Defined, proposed and implemented Chesterfield and Philip Morris brand strategy and related action plans to support continuous growth of market performance based upon global company strategies and market analysis. Monitored and measured progress vs plans and proposed corrective actions based on data insights.

    Orchestrated Sales, Marketing and Reduced Risk Products teams to elaborate on portfolio strategy including launching new product line and its impacts on overall Philip Morris Ukraine Business.

International Traineeship, Sales Management Assignment

Philip Morris International
June 2016 to April 2017
Ankara
Turkey
  • Developed and executed a comprehensive commercial plan of a large distribution territory including sales, trade marketing and key accounts strategies aligned with company priorities

    Managed and developed a team of business builders to achieve best in-class field executions and outstanding examples of seizing business opportunities

    Forecasted and achieved sales volume and distribution targets by managing distribution team consisting more than 40 third party employees

Commercial Systems & Integration Executive

Philip Morris International
September 2014 to May 2016
Istanbul
Turkey
  • Initiated restructuring the data flow which wasn’t meeting business requirements and worked as an analytics translator between the commercial function and data engineers. The project which included data integration, dimensional modelling and data consumption through Tableau and OLAP paved the way to further digital developments.
    Participated in the project team which is responsible for developing new sales force automation software on iOS. Combining the field sales knowledge with technical expertise of developers, we have enabled Philip Morris Turkey sales teams consisting of more than 1,000 employees to process sales, manage payments, tracking in a more time efficient and easier way.
    Managed the efficiency project that aimed to decrease the time spent on non-value-added order preparation tasks. The project which changed sales van layouts resulted in 8% time saving as well as healthier working conditions for sales and delivery employees who suffered from back injuries.

Territory Executive

Philip Morris International
December 2013 to September 2014
Antalya
Turkey
  • Maximized Philip Morris volume and market share by optimizing coverage & visibility, and motivated sales representatives to achieve territory goals as a team.
    Framed business problems and customized sales support activities by touch-point level in line with Philip Morris strategies.

Sales Representative

Philip Morris International
February 2013 to November 2013
Izmir
Turkey
  • Re-organized route plans and payment methods in order to achieve optimum sale and penetration of products by eliminating touch-point level out of stock situations.
    Prepared and realized execution plans in accordance with territory business problems.

Field Business Analyst

Philip Morris International
July 2011 to January 2013
İzmir
Turkey
  • Created and distributed executive reports on key performance indicators including volume, in store availability and market share.

    Developed regional plans with regional management team by analyzing key performance indicators according to PM Turkey Strategies.
Education

MSc in Business Analytics

Norwegian School of Economics

August 2019 to June 2021

CEMS MSc in International Management

Ivey Business School

August 2020 to December 2020

Bachelor, Business Administration

Galatasaray University

September 2005 to June 2011

Erasmus Exchange

Montpellier 1

September 2009 to January 2010
Skills

Industry Knowledge

  • Sales
    Expert
  • Sales Management
    Expert
  • FMCG
    Expert
  • Retail
    Expert
  • Business Intelligence
    Advanced
  • Strategy
    Advanced
  • Forecasting
    Good
  • Competitive Analysis
    Advanced
  • Project Management
    Advanced
  • Business Analysis
    Advanced
  • B2B
    Advanced
  • Product Lifecycle Management
    Advanced
  • Business Planning
    Expert
  • Strategic Planning
    Expert
  • Marketing Management
    Advanced
  • Business Strategy
    Advanced
  • Customer Insight
    Expert
  • Business Development
    Expert
  • Product Design
    Good
  • Optimization
    Advanced
  • Digital Product Development
    Expert

Tools & Technologies

  • PowerPoint
    Expert
  • Excel
    Expert
  • Access
    Good
  • Visual Basic
    Advanced
  • R
    Good
  • Python
    Good
  • SQL
    Good
  • JavaScript
    Notions
  • Tableau
    Advanced

Interpersonal Skills

  • Team Management
    Expert
  • Team Leadership
    Expert
  • Problem Solving
    Expert
  • Design Thinking
    Advanced
  • Negotiation
    Advanced
  • Teamwork
    Advanced
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