Karim Mourad
Marketing Manager
Advertising
Marketing & communication
Branding
Social Media
digital marketing
38 years old
Driving License
Riyadh (250624) Saudi Arabia
Employed
Available
My 8 years experience in the Marketing filled locally and internationally working alternatively with various sides of the business process (Executive,Specialist , Senior marketing coordinator ...); granted me a unique 360 view of the project/product development cycle and ability to smoothly change hats as the job's objectives require me to.
Throughout 8 years of work; I attained professional expertise in marketing, brand building, events management, PR, business development and management consultancy which infused with my communication skills and ability to manage people while performing under pressure formulate a combination of strengths that serve me very well in benefiting and adding value to my employer.
I assisted and contributed in concept/product development, brand structuring, launching and managing marketing activities for a number of small-medium & huge entities and developments in Egypt's & Gulf most desired Brands enhancing both reach and performance.
Throughout 8 years of work; I attained professional expertise in marketing, brand building, events management, PR, business development and management consultancy which infused with my communication skills and ability to manage people while performing under pressure formulate a combination of strengths that serve me very well in benefiting and adding value to my employer.
I assisted and contributed in concept/product development, brand structuring, launching and managing marketing activities for a number of small-medium & huge entities and developments in Egypt's & Gulf most desired Brands enhancing both reach and performance.
Senior Marketing Coordinator
Hospitality Board Holding Co.
Since 2016
Full-time
Riyadh
Saudi Arabia
- Train new team members and ensure that all employees are up-to-date on current marketing standards and procedures.
- Set marketing budget and create projects, direct resources, and establish benchmarks that ensure budget goals are met.
- Develop long-term marketing strategies and establish attainable tangible goals for the team.
- Work with other departments to ensure that marketing activities are in line with the larger goals of the entire company.
- Coordinated execution of, outbound calls, media advertisements, field promotions, customer communications, and other marketing plans.
- Frequently create and managed online marketing campaigns successfully and published write-ups on social networking websites and blogs.
- Assisted company marketing managers in coordinating and integrating various marketing and communication activities.
- Result :- Canton - Express became #1 Chinese Resturant in Saudia Arabia
After the 360 Awareness Campaign my team managed.
The owner of HB Brands Received Award of businessman of the year. from Enturpruneer Magazin
Marketing Coordinator
Hospitality Board Holding Co.
2015
to 2016
Full-time
Riyadh
Saudi Arabia
- Support the marketing team in implementing tactical events and programs, and provide project and administrative support.
- Supports the development and distribution of marketing and sales materials.
- Preparation of PowerPoint presentations and Excel spreadsheets as directed by Director of Marketing,
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Assists in the production of advertising, marketing brochures, sales kits or other promotional materials. - Act as internal liaison and develop report structure to assist in prioritizing departmental projects.
- Coordinate web content updates, corporate mailings and direct mail.
- Social Media managing & reporting.
- Assist with tracking website stats.
- Assist with the execution of marketing programs & promotions.
- Generate and track purchase orders and invoices.
- Answer public relations, marketing and training emails.
- Maintain and update customer databases, subscriptions, and Publication library.
Responsible for the planning and execution of marketing events such as trade shows, which includes any preparations required for company participation.
Assist with coordination of training, and other special projects as assigned.
Maintain inventory of promotional materials.
Manage direct marketing campaigns from planning to delivery and measurement of effectiveness, including creation and distribution, email campaigns, online and print advertising.
Manage prospect and customer database management and input for direct marketing campaigns.
Manage collateral projects as defined by Marketing Department: content collection, production and printing/ distribution and inventory management.
Maintain files and information for key vendors such as contacts, solution description, active deals, regional contacts, agreements and specific product information/versions of integration, marketing events, seminars, quotes, RFPs and website content.
Creating brands social media weekly calendars. - Results: Launched 360 Awareness Campaignsgenerating 35 % of turn over.
+86% of traffic on Canton-express,Sizzler House. Facebook & Twitter (13750 Likes & 9850 Followers)
Assistant Marketing Manager
Malek Group
April 2012
to March 2015
Full-time
Cairo
Egypt
- Assist in preparing and implement marketing strategy for the Group Brands.
- Work with the management team to prepare a core brand message, marketing strategy and apply these into all aspects of media.
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Assist with managing and generating all technical product information to be applied to all aspects of marketing. - Assist art team in storyboarding and concepts layouts for core media items (Brochure, Ads, and websites).
- Assist in market research to support and define brand and marketing strategy.
- Work with implementing a strong web presence through website and
All Group Social media. - Printed Media
Assist in regular contact with all major industry magazines to supply any required Promotional material. - Assist in all aspects of printed media working with the art team and product Department to make material available to the distributors and directly to the media.
- Digital media
Manage and maintain the Group and prepare daily updates.
Manage the Group weekly email newsletter.
• Evaluate and prepare various forms of digital media when required. - Promotional material
Assist in preparing a range of promotional material to offer to the distribution network. - Sales Information and product trainingAssist in managing all resources to prepare sales information and product training
Such as:
- Dealer Manuals.
- Demonstrations.
- Distributor Meeting.
- Trade Shows. - Point of sale
• Assist in generating briefs and manage all resources to prepare packaging and Point of Sale items. - -Marketing and customer services report
• Assist in preparing quarterly reports to present to the management team, including:
- An overview of all aspects of marketing and customer services from the preceding
Quarter and an overview of the plan for the upcoming quarter.
- A year to date comparison of costs in relation to budget and the preceding year.
- An overview of all aspects of marketing and customer services from the preceding
- Results: Launched three 360 Campaigns generating 10.5% of turn over.
Launched three brand new brand names for The group for first time in EGYPT
Marketing Specialist
Tamkeen Capital
March 2010
to March 2012
Full-time
Cairo
Egypt
- Product positioning – Supported multi-functional team with product positioning and new product launch strategies.
- Firm Promotion – Created promotional means to publicize firm to target audience.
- Presentation – Aided marketing and sales managers in effectively Representing company’s services on the media.
- Initiated brand marketing projects – Designed and managed newsletters, research papers, presentations, event support materials and brochures.
- RESULTS: Launched Nabda Care & Nas Trends (total reached of 46,688,688 on social media)
MARKETING EXECUTIVE
Etisalat
August 2008
to February 2010
Full-time
Cairo
Egypt
- Networking:
Performed frequent and effective networking with a variety of business
partners and customers. - Built strong, lasting relationships with market players.
- -Built and maintained lasting and productive contacts with the media.
- Linked suppliers, media and company clients.
- Campaign Leadership:
Organized road shows, trade shows and marketing events. - Managed the production of marketing materials.
- Attended and organized company-related exhibitions, sales, promotional events, and others.
- Secured sponsorships and assisted in creating and actualizing publicity and marketing plans.
- Participated in delivery of approved marketing strategies – Effectively
- Contributed to long-term strategies.
- Research & Analysis:
Organized marketing research to implement brand awareness. - Conducted customer surveys to analyze the demands of the market.
- Analyzed product and market pricings on a regular basis.
- Tracked the activities of the company’s competitors Wrote and distributed press releases.
- Results: Launched 3 Campaigns generating 1,5% of turnover.
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Market research
Good
- Marketing Strategy
- Marketing Communications
- Market analysis
- Marketing planing
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English
Advanced
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MS Office
Advanced
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Basics in Adobe Photoshop & QuarkXpress
Good
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Excellent with Windows Movie Maker (Video Editing, and DVD Maker)
Advanced
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Able to use SPHINX Plus2 (for Market research and Survey)
Good
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TweetDeck
Advanced
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Advertising creating via Facebook and Google AdWords
Advanced
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Marketing mix analysis, Satisfaction survey, Prospecting and Negotiation
Advanced
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Digital Marketing & CMS
Good
