Michael Scansaroli

Resume created on DoYouBuzz

Experiences

Work one on one with small, medium and large business to put their products and services online as well as help existing businesses gain traction where they need it. I have helped several companies launch Million dollar marketing campaigns that cover all aspects of online marketing. My experience in multiple business verticals allows me to be flexible and proficient in many areas.
Key Accomplishments:
Designed entire marketing strategy to take a previously “local only” sporting goods store online increasing revenue by 75%
Implemented a new logic system for a lead delivery provider that increased quality by 37% while maintain existing volume and margin.
Built out paid search campaigns that improved margin by 32% in 6 months.
re-designed mobile forms for current business that increased conversion rates by 110%

Recruited to create a new product to complement the company’s current education business. This involved implementing new technology, market research, analysis, reporting and documentation, as well as overseeing operational procedures.
Key Accomplishments:
Increased revenue by over $1m by designing a new lead matching system to enhance business processes for clients, resulting in positive performance within two months of launch.
Ensured the timely, accurate, and cost-efficient completion of major projects by successfully leading cross-functional teams through all phases of the project lifecycle.
Maximized efficiency and productivity by identifying and evaluating areas of deficiency and implementing solutions to optimize business processes. While other business units generally saw a 4-12 week time to delivery on large projects, I was able to keep mine down to 3-6 weeks by working closely with technology, business Intelligence and operations through the SCRUM process.

Oversee team of 20 marketing, operational, and technical experts. Design new marketing strategies to improve brand recognition, conversion, and profitability.
Key Accomplishments:
Achieved constant growth in a shrinking market and difficult economy. While others in the same space realized a 40% drop in revenue generation, I delivered a 130% increase in 2013 vs 2008 with a $50m spend.
Manage cross-discipline teams and ensure projects are completed correctly and on time. Consistently exceed organization goals. Teams include Business Development, Client Services, IT/Database, Reporting, Analytics, Administrative, and Creative. This ability to work with all the business units from Board Members to Graphic Artists allowed me to carry the correct project message to all and assure all went to plan.

Designed, built, and managed a hotel booking affiliate consisting of over 70 thousand hotels around the world. Maintained communications and contracts with all of the major search engines.
Key Accomplishments:
 Achieved $100,000 in sales 3 months after online launch
 Developed one-on-one relationships with representatives from Google, Yahoo, MSN, Miva, and more
 Built and customized analysis and reporting tools to improve team communication
 Led cross-functional teams and improved customers’ experience and ROI by 40%.

Created and maintained internet ad campaigns for numerous companies and promotions in an agency environment. Researched and promoted clients offers on tier 1 and 2 search engines and led a team of 5-10 promoters. While I focused mainly on sporting goods, I was involved with all the verticals we represented. This ability to work in multiple verticals at the same time allowed me to take the learnings from one and apply it to others. I was able to see how the messaging and delivery methods affected different audiences and apply it universally.
Key Accomplishments:
Managed over $250k per month in ad spend on PPC, banner ads, and multiple affiliate agreements
Maintained at least a 35% profit by way of daily report creation, database analytics, optimization, and creative promotion
Consulted with sales, management, tech publications, and tech support on ways to improve general work flow and overall campaign performance.
Instituted new reports and analysis that allowed the others to get a better and faster view of their performance. This led to a 25% lift in overall performance across the sector.

Responsible for online and tradition marketing tactics and research. Focus on search engine marketing and positioning, particularly Google, Yahoo, MSN, Overture, and Looksmart. Performed real-time historical campaign analysis and optimization.
Key Accomplishments:
Responsible for back-end web design and development
Launched and maintained the entire e-commerce platform for 123scuba.com
Drove over $1m in sales in the first year through a 2 person operation.
Liaised between Vendors, Manufacturers, and Customers
Performed pre- and post-sale customer support both in person and on the telephone

Education

Skills

Senior marketing executive with the skills necessary for success.