Mélodie Baeumlin
Marketing and Communication Specialist
37 years old
Driving License
MULHOUSE (68) (68100) France
Available soon
Open to opportunities
I'm a professional, self motivated and passionate worker in marketing. I've worked both as an employee and a manager.
A responsible and effective communicator with leadership intended to make an environment effective and positive.
I have developed an expertise in strategy and in operational marketing.
I have a strong customer relation culture and the competence to transform the strategy vision of the company into a concrete plan.
A responsible and effective communicator with leadership intended to make an environment effective and positive.
I have developed an expertise in strategy and in operational marketing.
I have a strong customer relation culture and the competence to transform the strategy vision of the company into a concrete plan.
CEO
PASS-ECOBIO
Since January 2015
- Creating and strategic development of the company
- Created a network of more then 100 partners
- Put in place a distributing network
- Company Start-up
- Managing customer relation
- Webmarketing, trafic strategy, referencing
- Communication : winning game on social network, newsletter from BtoB and BtoC, publicity
- Relation with media
- Managing web and mobile projects with different partners and prestators
- Managing interne
- Financial research
- Start-up competition
- Crowdfunding realized
Marketing Director
AT ZWEIRAD
September 2011
to November 2015
Full-time
Germany
- Strategy of positioning and distributing two brands of cycles, urban and mountain bike.
- Management of editorial content, referencing
- Production of catalogs and promotional materials
- Shooting pictures
- Videos
- event planning
- Media management
- Management of suppliers and subcontractors
- Redesign and internationalization of the website
- Acquisition strategy and loyalty
- Supervising the products offers (arguments, ranges, tools of choice...)
In charge of Human Ressources
GROUPE TERTIO
September 2010
to September 2011
Apprenticeship
Mulhouse
- Development and modification of employment contracts
Development of the social balance sheet
Management of the recruitments
Internal communications.
Put in place the "continuous improvement" project
Management of the interns
Promotion and development of labor relations
Recruiter
ARGOS CONSEIL
May 2009
to September 2010
Apprenticeship
Mulhouse
- Management of the entire recruitment process: creation of offers, processing of applications, sourcing, selection interviews, integration and follow-up of candidates in companies.
Trainer for adult
IRFA ( Institut Régional de formation pour adultes)
June 2008
to May 2009
Temporary Replacement
Mulhouse
France
-
Web marketing
acquisition de trafic qualifié
Fidélisation
conversion cross canal
referencement/ SEO / gestion de contenu
Community Management
growth hacking - Writing the briefs
-
Event planning
salons, shooting, vidéos, lancement de produit
-
Commercial strategies
optimisation des ventes, analyses et résultats, réajustements
- Evaluating (project feasibility/ risks) / Costing
- Planification
- Managing and driving the risks
- Reaching the goals
- Starting-up, development, promotional plan, suppliers relations ( printer, agency...)
-
Pack office
Expert
-
Wordpress
Expert
-
Mobycms
Expert
-
Mailchimp
Expert
-
Canva
Expert
-
Photoshop
Intermediate
-
English : professional, written, talking, reading
Good
-
German : intermediate
Intermediate
-
French
Expert
Management of Human Ressources, How the human mind works, strategy, management
Marketing, management control, finances, strategy...
Knowing the jurisdiction in private rights