Malik Felag
Master in Management : Major Marketing
Buyer & Product Manager Assistant on Womenswear Private Labels Collections
Galeries Lafayette
January 2016
to June 2016
- PROJECT DEVELOPMENT & TEAM WORKING: I directly assisted two product managers on the development of the womenswear for the private labels Galeries Lafayette and Jodhpur. My tasks involved: Following and updating the collection plan, working closely with style, buyers and merchandisers.
- AUTONOMY: I have been responsible for a capsule collection in collaboration with the artist Izïa Higelin (20 products). I worked on the collection structure, pricing, quantities, style fittings, implementation in stores, press relation...
- FASHION EXPERTISE: Competitors’ product offerings and price positioning analysis, business and sales weekly reports.
International Product Manager Assistant
L'Oréal Professionnel
July 2015
to December 2015
- PRODUCT DEVELOPMENT: Joining the international marketing team of L'Oréal Professionnel on the hair-colors INOA and Majirel was the opportunity to work on the development of international launches of new products, especially the launch of INOA Blond Resist, working on the market, the products, advertising...
- CREATIVITY: I have been responsible for the weekly Trend Letter sent to all the L’Oréal Professionnel collaborators, explaining new trends and market evolutions, analyzing Fashion shows, celebrities news...
Focus on Luxury and Fashion
- Highly interested in Fashion, reading regularly news on WWD, BoF, specialized magazines, reviewing all Fashion Weeks.
- Subscriber of the UGC unlimited card. I attend a lot of independent movie shows.