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Maisam Zulfiqar

Maisam Zulfiqar

International Management Graduate Specializing in Marketing

Marketing
Customer Relationship Management
Research & Analysis
Financial Services
Project Management
Infos
29 years old
Contact
zulfiqarmaisam@gmail.com +4915734416869
Hahnenstraße 7a50354 HürthGermany
Experiences
  • Topic: How to Double the Market Share of Nature Box in Czech Market
  • Evaluated current marketing strategy (segmentation, targeting and positioning) as well as the current four Ps of Nature Box
  • Conducted market research through surveys and focus groups to identify areas of improvement
  • Designed new marketing campaign based on research findings by identifying new segments and positioning strategies
  • Designed brand extension strategies
  • Link to Project Video: https://www.youtube.com/watch?v=8-rOKsVpguw
    • Organized and managed interactive social events for a student body of 80+ people
    • Planned and successfully executed 3 international trips to Jasna (Slovakia), Budapest (Hungary) and Vienna (Austria)
    • Organized first-of-its kind CEMS Reunion in Prague 2022
    • Collaborated with other departments of CEMS Club Prague
  • Received Silver Medal for exceptional performance during traineeship
  • Successfully performed CRS / FATCA classification & reporting for over 5000 bank accounts
  • Increased employee awareness of international banking regulations through training materials
  • Doubled the number of suspicious activities reported per week
  • Managed correspondence with over 400 branches countrywide
  • Organized the first international conference on AML / CFT and TBML in collaboration with State Bank of Pakistan and Asian Development Bank
  • Responsible for collaborating with IRS, OECD and other international entities
  • Increased customer engagement with Dawlance CRM mobile app by over 30% through research based improvement in UI
  • Extended product portfolio with introduction of 10 new small domestic appliances
  • Introduced new Dawlance Kitchen App for customer engagement
  • Saved the company around 20% in costs through survey quality control
  • Revolutionized customer online experience through website up-gradation
  • Rebranded promotional material for 6 different products in local & international markets
  • Ensured the success of a newly launched "Ultra" cashback credit card through innovative marketing campaigns
  • Boosted credit card sales through participation in “Cards Day” sales events
    • Developed PR content to engage with over 25,000 donors
    • Raised over 25 million PKR in donations for the Annual Ramadan Donation Drive
    • Successfully executed campaign to restart 3 inactive corporate donation streams
Education

CEMS - Master in International Management

University of Cologne

November 2020 to August 2022
  • Specialization in Marketing
  • CGPA (German): 2.0

CEMS (exchange semester)

Prague University of Economics & Business

February 2022 to May 2022
  • Co-head of Social Events in CEMS Club Prague
  • Business Project: Developed strategy for Nature Box (Henkel) to double market share in Czech Republic

CEMS DACH Forum

University of St. Gallen

October 2021
  • Topic: Integrated Management and Leadership
  • Corporate Partners: L'Oreal, Kearney, P&G, Deloitte,
    Richemont, Zeb, Coca Cola & Barilla

Bachelor in Business Administration

Institute of Business Administration Karachi

2014 to 2018
  • Specialization in Marketing
  • CGPA: 3.55 / 4
  • Recipient of 50% Merit Scholarship
Certifications

Graduate Management Admission Council™ (GMAC™)

February-2020
GMAT | 85th Percentile

British Council

November-2019
IELTS Test | 8.0 Bands

StratX Simulations

May-2022
Participant - MarkStrat Simulation (B2B & B2C)

X-Culture Project

May-2017
Global Collaboration Course

Viftech Solutions

March-2020
Microsoft Excel Advanced
Languages
  • English
    Expert
    Level C2
  • German
    Notions
    Level A1
  • Urdu / Hindi
    Expert
    Mother Tongue
Skills

Software

  • MS Excel
  • MS Visio
  • IBM SPSS
  • Canva
  • MS PowerPoint
  • Movie Maker
  • Photoshop

Management

  • Trend Analysis
  • Process Optimization
  • Copywriting
  • Research
  • Content Development
Interests

Travel

  • Castles
  • Beaches

Literature

  • History

Going out

  • Large groups
  • Organizing
  • Themed events
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