12+ years of expertise in management, sales, and business development. Leader in 4 global tech companies.
I have successfully led cross-functional, versatile teams, across industries such as Hospitality, FoodTech, and Human Capital Management. My experience spans process optimization, strategic sales development, team leadership, and fostering high-performance cultures.
Thriving in fast-paced environments, I'm driven by a passion for creating meaningful impact—whether by empowering individuals to reach their full potential, driving sustainable business growth, or building environments where collaboration and innovation flourish.
I’m committed to leveraging my leadership skills to build top-performing teams, spread good vibes, and cultivate a culture where people and businesses thrive.
Experiences
Regional Sales Manager
ADP
September 2022
to October 2024
Barcelona
Spain
Led and developed a high-performing sales team of 7 quota-carrying District Managers, achieving 110%+ of annual revenue targets.
Designed and implemented sales strategies for the French and Swiss SMB markets, introducing an outbound approach (Go-to-Market, training programs, tools, and processes) that increased pipeline generation by 40%.
Recruited, onboarded, and developed top talents, enhancing team productivity by 30% through personalized coaching and training leveraging Challenger Selling and MEDDIC methodologies.
Fostered a culture of excellence by driving engagement, skill development, and collaboration, resulting in a 25% improvement in team retention rates.
Head of Sales
Glovo
January 2021
to May 2022
Casablanca
Morocco
Reengineered regional sales operations, scaling the sales team from 8 to over 30 members in just 1.5 years, resulting in a 40% increase in sales productivity.
Oversaw the entire acquisition process, leading efforts to convince restaurants, shops, and supermarkets to partner with Glovo, driving significant business growth and expanding market presence.
Managed key functions including Inbound & Outbound Sales, Lead Generation, Market Intelligence, Field & Telesales, and Sales Enablement teams to ensure alignment and execution across all stages of acquisition.
Owned the Sales P&L, ensuring profitability while efficiently managing resources and aligning with overarching company goals.
Senior Market Manager
Booking.com
November 2017
to October 2020
Marrakech
Morocco
Drove revenue growth through market expansion across Marrakech and South Morocco, managing a high-performing team of 5+ Account Managers. Delivered a 75% year-over-year revenue increase and achieved a 150% increase in new partnerships.
Provided strategic partner support and managed the local office, ensuring seamless operations and alignment with business objectives.
Revitalized sales team through training and coaching, achieving a departmental ranking of #2 out of 15 teams within three quarters.
Influenced senior management with a compelling business case to deploy new procedures and partner with external payment providers, reducing associated budgets by 3%.
Team Lead - Account Management
Veepee (ex vente-privée.com)
May 2015
to November 2017
Paris
France
Led a team of 15 Account Managers, defining and monitoring performance metrics, implementing KPI improvements, and ensuring accurate reporting and performance assessments.
Planned and executed marketing campaigns, overseeing quality control (content review, audience relevance, brand compliance, ad placement) and ensuring alignment with business objectives.
Increased sales by 17% year-over-year without increasing FTE, providing partners with customized support and enhancing business relationships.
Streamlined production functions by outsourcing to external companies, reducing labor hours and associated costs.
Account Manager
Veepee (ex vente-privée.com)
August 2012
to May 2015
Paris
France
Created and managed ephemeral e-shops in the tourism sector, curating exclusive online sales events for top brands.
Tracked and evaluated the performance of marketing campaigns, providing actionable insights to optimize sales and customer engagement.
Conducted competitive analysis and market research to identify trends and drive innovation in campaign strategies.
Skills
Core Expertise
Leadership | Coaching
Recruitment | Onboarding | Training
Process Implementation & Improvements
KPI Development & Tracking
Stakeholder Management & Engagement
Business Analytics & Intelligence | CRM
Strategic Planning & Actionable Roadmaps
Pricing | Revenue Management
Outsourcing Strategies
Sales | Acquisition & Account Management
Business Operations
P&L Management
Technical Skills
CRM Tool: Salesforce.
Sales Enablement: Outreach, Gong, Seismic.
Lead Generation & Prospecting: LinkedIn Sales Navigator, ZoomInfo, Lusha.
Analytics & Reporting: Tableau, Microsoft Power BI, Google Data Studio, QlikView.
Collaboration Tools: Slack, Microsoft Teams, Notion.
Office Tools: Microsoft Excel, Google Sheets, PowerPoint, Google Slides (advanced features).
Languages
English (fluent)
French (native)
Arabic - Moroccan (native)
Spanish - Beginner
Education
Exchange Program
Hanyang University│Seoul, Korea
February 2012
to July 2012
E-Business & entrepreneurship
Master's degree
ISC Paris│Paris, France
September 2009
to August 2012
Master’s Degree in Creative Industries Marketing & Management
Bachelor's degree
Lille 2 University│Lille, France
September 2007
to July 2009
2 years university diploma. French Diploma "DUT Technique de commercialisation".
High School diploma
Lycée Lyautey│Casablanca, Morocco
September 2006
to August 2007
French Education System, Baccalauréat Sciences et Technologies de la Gestion (STG).
Interests
Arts
Standup comedy and improvisation, with active participation in open mic events and live shows. Passionate about using humor as a tool for creativity, storytelling, and connecting with diverse audiences.