Izabela Misiorny
Driven and Curious Marketing Professional
Professional Status
Employed
Open to opportunities
About Me
Strategically-minded team player with thirst for knowledge
Product Marketing Manager
Philips Lighting
Since September 2015
- Manage Nordic Consumer LED portfolio, based on following goals:
- Strategic & operational
- Define product portfolio, positioning, pricing, distribution and service
- Set and manage margins and prices
- Lead product strategy based on market insights
- Support forecast accuracy
- Manage data and ensure its correctness and visibility
- Define product portfolio, positioning, pricing, distribution and service
- Financial
- Evaluate revenue and margin targets for the portfolio
- Evaluate revenue and margin targets for the portfolio
- Customer-related
- Support high level of customer satisfaction
- Ensure offers in alignment with market needs
- Support high level of customer satisfaction
- Notable achievements:
- Developed new product and portfolio strategy, resulting in an impressive growth of 45% (2016-2017) in a competitive, declining market
- Improved and refined sales tools and new product introduction process resulting in improved customer satisfaction (8 points 2016-2017)
- Helped define and execute yearly campaign plan, online and offline, driving awareness for low-interest products and increasing brand preference (in 2017 by 3 percentage points thanks to the campaign)
- Developed new product and portfolio strategy, resulting in an impressive growth of 45% (2016-2017) in a competitive, declining market
Product Marketer
Philips Lighting
June 2014
to July 2015
- Execution of responsibilities of Nordic Product Marketer for Consumer LED and Lamps, involving:
PRODUCT: Introducing, maintaining and cleaning the product portfolio for LED and Conventional lamps in the consumer channel
PRICE: Setting price levels under consideration of the different distribution channels
PROMOTION: Creating marketing material to support sell-in and sell-out of Philips lamps, e.g. presentations, displays, etc. Strong support in building and executing the Digital Marketing Campaign LED Leadership
PLACE: Ensuring the general availability of Philips lamps in shops and online availability in the context of the LED Leadership Campaign
Product Strategy Consultant (within CEMS Business Project)
Philips Lighting
February 2014
to June 2014
- Successfully completed project on market analysis and redefined marketing strategy for consumer LED portfolio
- Conducted external and internal stakeholders research, benchmarked with competitors, conducted gap analysis, created focused executive recommendations and action plan for implementation
Project Manager
Erasmus Student Network
September 2011
to September 2014
- Regional Project Coordinator of Pan-European Contest Discover Europe 2013
- Co-founder and coordinator of Outsourcing Market Leaders Academy 2013
- Obtained sponsors and program partners, organized events and workshops, led and coordinated project teams, led international students activities
Trainee
Belgian Business Chamber
August 2012
to December 2012
- Done clients’ correspondence, PR, market research and analysis, translations, event planning and organization
Master's in International Management
Final grade: A
Completed Skill Seminars:
Successfully completed Business Project on Product and Brand Strategy for Philips Lighting Nordic
Final grade: A
Completed Skill Seminars:
- Responsible Global Leadership
- Group Dynamics
- Cross Cultural Negotiations
- CSR and corporate sustainability
- Design Thinking
Successfully completed Business Project on Product and Brand Strategy for Philips Lighting Nordic
Major: Innovation and Competitiveness in the World Economy
Final grade from the program & thesis: A
Awarded Merit Scholarship for excellent results
Awarded Warsaw City merit Scholarship for top students
School representative as part of SGH Ambassador Program
Participation in extra-curriculars, including:
P&G Business College
Unilever Business Game
"Awesome Women, Awesome Possibilities" at AT Kearney
"Rethink Retail" at Jerónimo Martins
"Secret of Private Labels" at Jerónimo Martins
Business Analytics and Simulation at IBM
Final grade from the program & thesis: A
Awarded Merit Scholarship for excellent results
Awarded Warsaw City merit Scholarship for top students
School representative as part of SGH Ambassador Program
Participation in extra-curriculars, including:
P&G Business College
Unilever Business Game
"Awesome Women, Awesome Possibilities" at AT Kearney
"Rethink Retail" at Jerónimo Martins
"Secret of Private Labels" at Jerónimo Martins
Business Analytics and Simulation at IBM
Major: Spanish translation
Awarded Merit Scholarship for excellent results
Awarded Merit Scholarship for excellent results
Final grade from the program & thesis: A
Participant of Bilateral exchange with Universidad del Pacifico, Lima, Peru
Awarded Merit Scholarship for top students
Participant of Bilateral exchange with Universidad del Pacifico, Lima, Peru
Awarded Merit Scholarship for top students
Final grade from the program & thesis: A
Participant of Erasmus exchange with Universidad Autonoma de Barcelona, Spain
Awarded Merit scholarship for top students
Participant of Erasmus exchange with Universidad Autonoma de Barcelona, Spain
Awarded Merit scholarship for top students
- Polish: mother tongue
- English: fluent
- Spanish: fluent
- Portuguese: advanced
- French: intermediate
- Hebrew: intermediate
- Danish: learning
- Passion for learning
- Critical observation
- Adaptability and flexibility
- Empathy
- Team work
- Analytical Skills
- Strategic Thinking
- Stakeholder Management
- Pragmatic Marketing Certified level IV
- Digital Marketing Levels 1-3 (General Assembly)
- Office
- SAP
- VBA in Excel
- Brand management and marketing
- Consumer behavior
- Persuasion and social influence
- Self-discovery and development
- in high school: Primary School Teacher's Assistant for Difficult Kids
- at university: Volunteer at Caring For Climate Business Forum 2012
- Discovering new cultures
- Backpacking
- Participation in Summer Schools and Language & Culture courses:
- COLOMBIA - Universidad de la Sabana, 2009
- ECUADOR - Quito Spanish School, 2009
- PERU - Cusco Amauta Spanish School, 2009
- SPAIN - Sevilla and Salamanca Universities, 2008
- IRELAND - Dublin City University, 2006
- USA - EF School in Boston, 2005
- Volunteer at Cultural Festivals 2008-2011
(RE:WIZJE Independent Art Festival, OFF/ON Warsaw Film Festival)
- Latin-American Boom
- Fantasy
- Pole dance
- Swimming and running
- Strength training