With over 25 years of experience in library science and information management, this profile combines expertise in Digital Asset Management (DAM), cataloguing, and information literacy. Skilled in managing complex library systems including Sirsi Unicorn, Koha, Millennium, and Alma, with strong experience in metadata design and digital archiving. Demonstrates proven abilities in bid management, technical editing, and multilingual environments. Experienced in training users, developing taxonomies, and ensuring regulatory compliance across international markets.
Experiences
Digital Asset Management (DAM) Librarian and Users consultant
Omega CRM, A Merkle Company
June 2018
to September 2025
Manage and support Boehringer Ingelheim's Digital Asset Management (APRIMO DAM / Veeva Vault) system across Europe, the UK, and the Middle East, ensuring effective workflows, metadata governance, and regulatory compliance
Oversee the full lifecycle of digital assets, maintaining accurate metadata, consistent organization, and brand alignment
Assist and train DAM users and creative agencies with uploading, retrieving, and managing assets efficiently
Design and maintain taxonomy and metadata frameworks to improve content discoverability and consistency
Monitor DAM operations, implement automation, and optimize workflows to increase system efficiency
Conduct regular quality checks to ensure assets remain current, compliant, and properly licensed
Produce and analyze DAM usage reports, providing insights on performance and user engagement
Collaborate with marketing, IT, and legal teams to align DAM practices with business strategy and drive continuous system improvement
Cataloguing Librarian (regular collaborator)
Hispanic Esperanto Federation Library (Biblioteko/Bitoteko)
May 2015
to April 2018
Assist the Hispana Esperanto Federacio (HEF) in general library (Biblioteko) and e-library (Bitoteko) organisation and administration issues
Identify materials susceptible to be incorporated to the Bitoteko digital repository and process them
Perform original and copy cataloging of printed and digital resources to be contained in DSpace digital repository (Bitoteko) and the physical library collection (Biblioteko)
Bid Manager and Sales Support Specialist (EMEA Region)
Innovative Interfaces, from Clarivate
November 2008
to April 2014
Managed the bid process and executed on requests to assist sales leaders. Programmed and assembled detailed written responses for competitive bids for software products and services (mostly Millennium ILS and Encore). Proofread and produced high quality tender documents
Liaised with key managers across the company to develop RFP/RFI response templates. Controlled project timelines and kept sales leaders informed of action items, due dates, and progress
Carried out deep market research assignments and produced detailed reports
Translated, edited and produced marketing kits in English, Spanish, French and Portuguese
Handled customer support and promoted commercial events by telephone. Coordinated EMEA division participation in trade shows and supported activities on-site or remotely
Virtual Reference Librarian
Tutor.com Reference Services, Librarians by Request
November 2003
to October 2008
Coached online and in real-time chat reference sessions with patrons from multiple libraries and consortia in the USA, subscribed to the "Librarians by Request" service
Answered to questions from a variety of library users from school, public and academic libraries
Provided detailed and personalized research assistance predominantly to academic library patrons seeking electronically available information and full text articles in all subject areas from proprietary databases, as well as follow-up via email or telephone, when appropriate
Digital Content Manager
Deleatur SL, Servicios Editoriales
March 2005
to June 2005
Searched, selected and documented the complete set of Spanish language web pages for the first Spanish language edition of Dorling Kindersley's "e.encyclopedia.science"
Information Literacy Librarian
Inter-American University of Puerto Rico - Metropolitan Campus
July 1998
to May 2001
Planned and promoted the bibliographic instruction program in coordination with library staff, administration and university academic departments. Organized and assessed the activities and participation of librarians in the information literacy program
Developed presentations and printed material to support library instruction sessions
Assisted library users in all aspects of information retrieval and taught the introductory course to library services as well as information literacy session on specific subjects
Created and maintained bibliographies and subject guides for selected topics, serving as a library liaison with faculty to promote information literacy and the use of recently acquired material
Analyzed circulation statistics along with suggestions for purchase to perform collection development duties, working collaboratively in planning and decision-making processes for the whole library
Intern / Researcher
CSIC
January 1997
to June 1997
Analyzed, synthesized and presented the results of a year long survey submitted to the users of the Centro de Informacion y Documentacion Cientifica library. My dissertation for the Master in Library Science at the University of Puerto Rico was a more detailed version of this study. The internship was part of the Master en Informacion y Documentacion at the Universidad Carlos III
Tour guide / Environmental interpreter
Para la Naturaleza
August 1994
to August 1996
Provided assistance, orientation and information, along with cultural, historical and contemporary heritage interpretation about a park that combines a nature reserve, a national historical site and a mechanical engineering landmark
Intern / Cataloguer
University of Puerto Rico, Rio Piedras Campus, J.M. Lazaro Library, Puerto Rican Collection
August 1995
to May 1996
Catalogued photographic material from the Sala Zenobia y Juan Ramon Jimenez
Voluntary Humanities Academic Tutor, Complejo Correccional de Bayamon
Universidad Metropolitana, Prog. Confinados Universitarios
September 1994
to May 1996
Taught on the subject of Classical Civilizations and Ancient History as a collaboration with a program that made accessible college education to prison inmates. This program was an initiative of Father Fernando Pico and was partly supported by the Society of Jesus in Puerto Rico
Education
Master of Arts (M.A.) in Publishing
Oxford Brookes University, United Kingdom
2001
to 2003
Master's degree, Library Science (M.L.S.)
University of Puerto Rico, Río Piedras, Puerto Rico
1994
to 1998
Student exchange program, Library and Information Science
Universidad Carlos III de Madrid, Spain
1996
to 1997
Bachelor's degree (B.A.), History
University of Puerto Rico, Río Piedras, Puerto Rico
1990
to 1994
Skills
TECHNICAL SKILLS
DAM & Content Management
APrimo
Veeva Vault
DSpace
LMS & LSP
Alma, Primo (Ex Libris)
Millennium & Encore (III, now Clarivate)
Koha
Unicorn (Sirsi)
Office Automation
MS Office Suite
SharePoint
NextCloud
DTP / Adobe Creative Suite
InDesign
Illustrator
PhotoShop
Express
Portfolio
Reference Managers
Mendeley
Zotero
Copyright & AI Powered Search Engines
CCC RightFind
Creative Commons
Perplexity
Genealogy Databases
FamilySearch
Ancestry
MyHeritage
Pares
PROFESSIONAL SKILLS
Reference services
Cataloguing and Classification
AACRII, MARC21, DDC, UDC, ISO, LCSH, CDU, RDA
Teaching and training
Information literacy
Metadata design
Use studies (cuantitative and qualitative research)
Bibliometrics
Digital archiving
Content management & curation
Bid management
Commercial & sales representation
Customer service
Technical editing
Print layout
Proofreading & Translation
Multidisciplinary database research
Genealogical & historical research
Genealogy code of ethics
Paleography
Group facilitation
Ecologic agriculture
Gardening
Remote assistance
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
French
Professional Working
Catalan
Professional Working
Certifications
Professional Certificate in Editorial Production / Certificado de Profesionalidad en Produccion Editorial
Group Facilitation Certificate (Level 1) / Certificado en Facilitacion de Grupos (Nivel 1)
Professional Certificate in Organic Agriculture / Certificado de Profesionalidad de Agricultura Ecologica
Conferences and events
2009-2012 -
IFLA World Library and Information Congress
- Sales consultant
The IFLA World Library and Information Congress (WLIC) is the most important international event for the library and information services sector worldwide.
2009-2012 -
Special Libraries Association, Arab Gulf Conference (SLA-AGC)
- Sales consultant
The Special Libraries Association, Arabian Gulf Chapter (SLA-AGC) is the Persian Gulf regional chapter of its global namesake association, focused on special libraries, archives, and information centers. It brings together information professionals from academic, governmental, and corporate sectors.
209-2012 -
Anatolian University Libraries Consortium - ANKOS Turkey
- Sales consultant
ANKOS (Anatolian University Libraries Consortium) is a collaborative organization in Turkey, founded in 2000, that brings together over 155 universities and research centers to jointly acquire access to electronic resources (databases, journals, e-books).
2012 -
Seminário Nacional de Bibliotecas Universitárias (SNBU)
- Sales consultant
The Seminário Nacional de Bibliotecas Universitárias (SNBU) is Brazil's most important event on academic libraries, organized by FEBAB and local committees, typically from federal universities.