Gabriel Peixoto

Experiences

Responsibilities: Ensure a consistent and effective brand message in every customer touchpoint. Develop positioning recommendations, define brand elements and tone. Responsible for finding ways to further enhance the branding of Ame Digital, raise brand awareness and consideration, as well as developing a marketing plan through analysis of current market data and trends.
Achievements: +2Million users in less than one year of operation. #1 Brand in mobile QR Code payments in Brazil. Only brand in the segment with an aspirational communication strategy and differentiated positioning.

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Responsibilities: Develop and execute Marketing strategies in order to increase customer lifetime value, average spending and purchase frequency of Submarino.com customers.
Achievements: the decision to focus on target communication to Submarino.com credit card holders increased the average spending in 30% and reduced the churn rate.

Responsibilities: Develop a complete 360º Marketing Strategy to target a new customer segment and increase the overall Brand Awareness.
Achievements: The combination of Focus Groups, Buyer Personas and Customer Journey Mapping resulted in innovative solutions, which were much appreciated by the client.

Responsibilities: Decide the topic of the conference, select and invite speakers, create content for marketing material, manage a multicultural team and coordinate event & stage logistics.
Achievements: with the topic "Disrupt the Norm", the event aimed to spark innovation and foster entrepreneurship in Norway. It was a highly successful event, as we had higher Net Promoter Score than in previous years, even though our budget was 30% lower.

Responsibilities: Business Development, B2B Sales of eCommerce Solutions, Strategic Planning, Growth Marketing.
Achievements: Rebranding and repositioning of this Tech Start-up. Better performance overall after the changes, as the company faced steady growth, tripled the revenues, acquired bigger clients and assured better quality of the delivered work.

Education

Sydney, Australia // Bergen, Norway

Bergen, Norway

Rio de Janeiro, Brazil

Skills

Interests

Marketing // Business Development