Experiences

Constructed a dynamic pricing model aimed at increasing the company's revenue by 15%, benefiting more than 190 bus operating companies’ financial performance; project was used as a base for implementing an artificial intelligence model.
Proposed a disruptive marketing tactic to increase customer acquisition and retention rates by 20%, consisting of partnering up with a multi-billion-dollar company; implementation was included in the 2020 business plan.

Crafted and implemented an RFM customer segmentation model in order to improve segment-tailored campaigns, analyzed post- campaign results; gained a deeper understanding on the customer base interests and purchasing habits.
Reorganized the Customer Service Department, improving personnel’s interactions with customers while collecting useful data from them; discovered key problems affecting customer repurchase rate.
Co-developed the re-launch strategy of the business, redesigned the user interface and presented new ideas to senior management; insights were implemented as part of the new business model.

Haciendas Classic Chopard Rally

July 2017 to September 2017

Temporary Work

Bogota

Colombia

Planned event logistics along with 5 sponsors’ teams, showing effective cooperation skills
Helped coordinate event organization involving 150 participant cars and 400+ people
Engaged with participants, bringing potential new clients to the company

Designed and implemented a master tool to track and compare FEMSA’s sales to its competitors’ on major chain stores, enhancing the company’s market share analysis capabilities; results were used by management to make future decisions.
Performed on-the-field research, detected important flaws on the day-to-day operations by interacting with the Salesforce and the customers; presented solutions to management which were later adopted.
Monitored and analyzed key campaign success metrics on a daily basis using effective time management skills; insights were used by management to refine marketing strategies.

Mentored and advised first year resident students in their transition to university life, while demonstrating strong leadership skills; served as a useful support system.
Planned and coordinated different community involvement activities with the university’s support, showing great teamwork abilities; motivated students to get involved in residence community.
Collaborated in ensuring a safe and comfortable environment for students to live in; acquired great leading and managing skills.

Education

Candidate for Master of Science (MSc), in International Business (IB) - Candidate for CEMS Master in International Management (MIM)
Granted the Richard Ivey MSc Excellence Award

Board of Directors’ Gold Medal Recipient
Dean’s Honor List 2017 – 2018 and 2014 – 2015
Club co-founder and executive member: King’s Leadership Association 2015 – 2016
Elected University College Student Council Business Faculty Representative 2015 – 2016

Skills

Felipe Kling

MSc International Business and CEMS MIM Candidate