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Felipe Kling

Felipe Kling

MSc International Business and CEMS MIM Candidate

Marketing
Leadership
Technology
Sales
Strategy
23 years old
Driving License
Creative and socially dedicated person, interested in marketing, leadership and business administration. Aims to pursue a top international business education. Communicates and conducts business in Spanish, English or German.
Experience
  • Constructed a dynamic pricing model aimed at increasing the company's revenue by 15%, benefiting more than 190 bus operating companies’ financial performance; project was used as a base for implementing an artificial intelligence model.
  • Proposed a disruptive marketing tactic to increase customer acquisition and retention rates by 20%, consisting of partnering up with a multi-billion-dollar company; implementation was included in the 2020 business plan.
  • Crafted and implemented an RFM customer segmentation model in order to improve segment-tailored campaigns, analyzed post- campaign results; gained a deeper understanding on the customer base interests and purchasing habits.
  • Reorganized the Customer Service Department, improving personnel’s interactions with customers while collecting useful data from them; discovered key problems affecting customer repurchase rate.
  • Co-developed the re-launch strategy of the business, redesigned the user interface and presented new ideas to senior management; insights were implemented as part of the new business model.
  • Planned event logistics along with 5 sponsors’ teams, showing effective cooperation skills
  • Helped coordinate event organization involving 150 participant cars and 400+ people
  • Engaged with participants, bringing potential new clients to the company
  • Designed and implemented a master tool to track and compare FEMSA’s sales to its competitors’ on major chain stores, enhancing the company’s market share analysis capabilities; results were used by management to make future decisions.
  • Performed on-the-field research, detected important flaws on the day-to-day operations by interacting with the Salesforce and the customers; presented solutions to management which were later adopted.
  • Monitored and analyzed key campaign success metrics on a daily basis using effective time management skills; insights were used by management to refine marketing strategies.
  • Mentored and advised first year resident students in their transition to university life, while demonstrating strong leadership skills; served as a useful support system.
  • Planned and coordinated different community involvement activities with the university’s support, showing great teamwork abilities; motivated students to get involved in residence community.
  • Collaborated in ensuring a safe and comfortable environment for students to live in; acquired great leading and managing skills.
Education

MSc International Business

Ivey School of Business

Since January 2019
- Candidate for Master of Science (MSc), in International Business (IB) - Candidate for CEMS Master in International Management (MIM)
- Granted the Richard Ivey MSc Excellence Award

Bachelor of Management and Organizational Studies - Specialization in Global Commerce

University of Western Ontario

September 2014 to June 2018
- Board of Directors’ Gold Medal Recipient
- Dean’s Honor List 2017 – 2018 and 2014 – 2015
- Club co-founder and executive member: King’s Leadership Association 2015 – 2016
- Elected University College Student Council Business Faculty Representative 2015 – 2016
Skills

Languages

  • Spanish: Mother Tongue
    Expert
  • English: Fluent
    Expert
  • German: Fluent
    Advanced
  • French: Beginner
    Notions

Technology

  • Microsoft Office
  • Google Analytics
    Good
  • Metabase
    Advanced
  • MailChimp
    Expert
Interests

Sports

  • Squash
  • 4x4 driving
  • Sports Shooting
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