International Brand Manager for Coloration & Care in B2B field. Energizing leader´with passion for passion for team building especially in multi-cultural environment. Enthusiastic about premium beauty brands, strategy and innovation.
Brand Manager with 3 years of experience FMCG company, leading end – to end global product development from product design to advertising development and global market roll – out. Energizing leader with passion for team building and talent management especially in multi-cultural environment. Enthusiastic about premium beauty brands, strategy and innovation.
Report to Senior Brand Manager in leading the launch of new permanent coloration brand “tbh- true beautiful honest” targeting millennials with achieved turnover 6M€ in the first 10 months (10% more vs. target)
Report to the Merchandising Coordinator Womenswear RTW for organization of sales campaigns, post sales reporting and competitive analysis on pricing positioning
In a team of 6 students, we upgraded Kenzo Perfumes through Digital Era Innovation by developing a newCommunication and Distribution Strategy to target millennials in the Italian Market
Coordination of a Board of 14 students to organize academic activities (skill seminars and companyvisits) and social and networking activities for 70 CEMS students coming from 27 partner Business Schools
Organization of Marenostrum, 2 days Regional CEMS Business Forum at Bocconi University in collaborationwith Corporate Partners as Barilla, L’Orèal, Vodafone and Facebook and three start-upsThe link to the Facebook Page of the event: https://www.facebook.com/marenostrum2016/?fref=ts
Relevant curricular courses: Business analytics, International Product Launch, Performance Measurement, Corporate strategy, Supply Chain Management, Social Media Marketing Management -Master Thesis: Mining startups founders and potential clients' mindset through Twitter to predict the performance of startups.
Bocconi University - Saint Petersburg Graduate School of Management University
September 2015
to June 2016
Home School: Bocconi University
Host School: St. Petersburg Graduate School of Management University -Relevant courses: Global Management Practice, International Accounting & Analysis
CEMS Seminars
Challenges to brand management in the contemporary Markets (Aalto and GSOM University, Grade A). Analysis of techniques to build brand communities, to successfully engage in brand Brand extension and to manage Heritage Brands. Winning Group of L’Oréal project, Kérastase Case analysis about the launch of the new Couture Styling line and definition of strategies for future development;
Knowing yourself to better work with others, LVMH (WU, Vienna). Assessing own personality to develop proper strategies to communicate and cooperate with others;
Digital and Innovation in the Beauty Industry, L'Oreal Italy (Bocconi University). Understanding the role of digitalization in the Beauty Industry and developing successful implementation strategies
