Hi, I'm Ella! I am an undergraduate student at Tulane University, interested in Technology, Marketing, Branding, Music and Media. I am pursuing a major in Economics and minors in Sociology and Business Management.
I have a specific interest in how the economy is subject to change over time; considering the evolutions of technology and society's institutions and human interactions. In my free time, I love to dance, listen to music, and make short films.
I have a specific interest in how the economy is subject to change over time; considering the evolutions of technology and society's institutions and human interactions. In my free time, I love to dance, listen to music, and make short films.
Digital Marketing/Social Insights Intern
Nimble CRM
Since April 2017
- Researched articles from a variety of sources and used them strategically as content for the Nimble social networks
- Scheduled content for 3-5 social accounts through Buffer.com/app daily
- Used Google Analytics to derive insights on which types of social media marketing tactics were gaining the most traffic
- Created UTM Tracking Links to better understand which segments of the Nimble website were performing better than others
- Updated Nimble Blog and Press Page using WordPress.com
- Compiled content from a variety of sources to post on social accounts using MeetEdgar.com
- Researched hundreds of companies and people within CRM industry, taking note of how we could network/reach out to them in the future for business success
- Gained a deep understanding of how companies brand themselves and take advantage of social media marketing tactics
- Adhered to a fast-paced start-up environment and was able to take on multiple projects at once with deadlines approaching rapidly
- Contributed to Nimble Blog with piece "How College Students Can Market Themselves Effectively" and "Online Branding with Twitter" as seen below
- Offered a position as a year-round remote student intern, continuing to develop the company's blog and increase digital marketing efforts
Marketing Manager
Creative College Prep
Since March 2016
- Pioneered and have independently led the process of creating a social media presence for private college counseling company
- Marketed various forms of content from Creative College Prep Website and Events through social media
- Compile college-related content from online articles and YouTube videos to post on company's Facebook and Twitter accounts
- Develop strategic plan to broaden clientele and engage community members in company
- Create strong network of social media users beneficial to company's success
- Increased social media followers by over 400% since April 2016
- Earned the following of highly influential accounts such as Hulu Television and the Princeton Review
- Plan Twitter and Facebook posts on social-media scheduling application Hootsuite
- Launching an Instagram account to expand marketing efforts
- Microsoft Word
- Microsoft Powerpoint
- Hootsuite
- Digital marketing
- Google Analytics
- Excellent Verbal and Written Communication
- Strong Attention to Detail
- Leadership Mindset
- I currently serve as the VP of Professional Events for my pledge class in the Business Fraternity Delta Sigma Pi. On top of organizing business leaders to come speak to our fraternity, I have attended 6-9 meetings per week, philanthropic events, as well as prepared myself for weekly fraternity exams.
- In my sorority Pi Beta Phi, I am the director of our semester's largest
fundraisers, Greek Groove. I created a 3-minute dance routine, a music mix, and coordinated costumes for 20 girls, in an effort to win over the crowd and get all the funds from the show donated to our philanthropy, Read/Lead/Achieve.
