Your browser is outdated!

To ensure you have the best experience and security possible, update your browser. Update now

×

Tiange Lu

Apply for Marketing Intern

Home Experiences Education Skills Interests
Download my PDF resume
Tiange Lu
30 years old
Paris (78351) France
Contact me
Professional Status
Student
Available
Resume created on DoYouBuzz
Experiences
  • Top personalization developer with two best-seller Apps ranked #1 on Google Play.
  • Push advertisement of new app to 50K users periodically; boosted active users by 50% at most
  • Proficiently utilized Google analytics to trace the advertising revenue, real-time users and users’ profile; proposed report to shareholders
  • Optimized the app ranking to top 30 by using SEO and Adwords
  • Communicated with media including fashion and luxurious magazines by delivering latest hotel promotional materials and composing newsletter
  • Brainstormed Halloween Party Plan and procured costumes and make-up; Marketed new campaigns on social media, including WEIBO, WECHAT and FACEBOOK
  • Analyzed customer insights through synthesizing comments and composing marketing report to Hotel GM; Supported events held by Chanel and Miss Sixty including setting the event venue, composing the cocktail menu and greeting customers
  • Socialize with VIP customers and discerned their preferences to provide authentic and tailor-made hospitality services
  • Boosted sales of beverage packages on marketing campaigns during Chinese Valentine’s Day
Education

MSc Marketing

HEC Paris

Since 2016
-Core courses: Digital Marketingm, Social Media, Data Analytics, Luxury Strategies
-Organized Chinese Culture Week, taking charge in online marketing campaign and offline ads

B.A. of Hotel Management

Sun Yat-Sen University (SYSU)

2012 to 2016
  • GPA: 3.8/4.0; Top 5%
  • Conducted research on the Causes of Hotel Employee Turnover Intentions
  • Composed undergraduate thesis Comparison between locals and foreigners’ entrepreneurial motivations based on the theory of “pull and push”
  • Outstanding Student Scholarship (Second Prize)
  • School Level Individual Scholarship (Literature &art)

Business&Management

SGH Warsaw School of Economics

2014 to 2015
-Exchange student of Erasmus Mundus SAT Program
-Erasmus Mundus SAT Mobility Grant (10 out of 300)
Skills

Language

  • IELTS7; GMAT 680; BEC Vantage Certificate
  • French A2

IT

  • Microsoft Word, Excel, PPT, SPSS, MAXQDA, AMOS, Google Analytics, Neo4j

School Activities

  • Vice President of School Chorus
  • Co-founder of Chinese Student Association of HEC
Interests

Travel

  • Travelled 14 countries in Europe alone via Couchsurfing
twitter facebook linkedin
Resume created on DoYouBuzz