David Shane is a seasoned public relations professional and strategist based in Los Angeles, California, with a career that spans several decades. Over the years, he has developed a reputation for his expertise in issues management, corporate positioning, and strategic communications. He has worked with leading global companies in the media and entertainment sectors, helping them navigate complex communication challenges and build firm public profiles.
Born in Philadelphia, Pennsylvania, David grew up in a family that strongly emphasized education and hard work. He attended the University of Pennsylvania and earned a Bachelor of Arts in Communications. His time at the university helped him lay a solid foundation in communication theory and practices, knowledge that would prove invaluable throughout his career.
David's professional journey began in the early 1990s as a researcher in the Political Unit at CBS News in Washington, D.C. This role allowed him to gain first-hand experience in broadcast journalism. He later moved on to work as an Assignment Editor and Field Producer at CBS in Philadelphia, where he further refined his skills in media relations and news production.