Competitive analysis and tracking – analyzed trends; competitive shopping
Concept and creative writing – suggested new gaps based on analysis of competitive landscape; brainstorm meetings, wrote package copy, contacted suppliers; re-push strategy for key products
Managing new product formulations – tracked formula status, timing of product scale up; consumer and lab testing
Enactus x HEC (global non-profit community of students dedicated to shape a better more sustainable world through environmental and social entrepreneurial projects)
