Andrea Chu
Marketing
31 years old
London United Kingdom
Professional Status
Nearing graduation
Available
About Me
Global Master's in Management and CEMS student at the London School of Economics looking for marketing graduate positions. International experience in Hong Kong, United Kingdom, France, Spain, and Denmark.
Digital Marketing Intern
L'Oréal
Since June 2017
Internship
London
United Kingdom
- Support the SEO Content Manager in the delivery of the Luxe SEO strategy
- Coordinate product description page updates in line with SEO content plan
- Manage eCommerce merchandising for Giorgio Armani Beauty and IT Cosmetics
Student Ambassador
Royal Opera House
September 2015
to February 2017
Volunteer Work
- First student ambassador at the LSE to increase student engagement with the ROH through Facebook and Twitter
Corporate Intelligence Researcher
KPMG UK
August 2015
to December 2015
Part-time
London
United Kingdom
- Prepared detailed due diligence reports on entities in Asia to identify and analyse risks
- 1 of 4 report preparers chosen and given additional training to become a reviewer
Marketing Committee Member
UCLU Festival of the Moving Images
September 2014
to March 2015
Student Project
London
United Kingdom
- Devised marketing and branding strategies with a team of 5 for the student film festival
- Managed the Festival’s Facebook and Twitter account, gaining 380 likes
Summer Intern
Hui & Lam Solicitors
July 2014
to August 2014
Internship
Hong Kong SAR China
- Researched and prepared case files in both English and Chinese and attended client meetings
Marketing Work Experience
Penguin Books Ltd.
January 2014
to February 2014
Internship
London
United Kingdom
- Drafted personalised pitches to 6 bloggers to promote an upcoming title
- Researched and complied a bloggers’ contact list independently for the company’s future reference
- Prepared presentation for quarterly sales meeting
Communications and Marketing Assistant
Alliance Française de Hong Kong
June 2013
to August 2013
Internship
Hong Kong SAR China
- Managed the Facebook page independently for a month, the most popular posts had over 100 likes
- Worked directly with the Communications and Marketing Manager to create communication materials
Webmaster
UCLU Make Up Artistry Society
May 2012
to June 2013
Student Project
London
United Kingdom
- Created and updated the society’s blog
- Coordinated events with other societies
Global Master's in Management and CEMS Master’s in International Management
London School of Economics and Political Science
September 2015
to December 2017
- Graduating with Merit
- Modules include neuroscience of branding, children as consumers, and behavioural fundamentals for marketing
- Business project with mobile app Mush to boost viral growth
- Dissertation on FinTech and consumer behaviour
- CEMS exchange to Copenhagen Business School (August to December 2016)
- Upper Second Class Honours (2:1)
- Exchange to Université Lumière Lyon 2, France and Universidad de Granada, Spain (August 2013 to June 2014)
