Chema Ballarin
Driving Sales Strategy in Tech
Sales Strategy
Team Leadership
Business Transformation
International leader
Spokesperson
Madrid Spain
Employed
Available
Experienced Business Leader in managing Sales teams in SaaS companies, leading international teams across countries.
Able to develop and execute a business strategy, working across different company divisions. Experienced in being the spokesperson for customers and media, increasing brand awareness.
Expert in the customer journey, with multidisciplinar background.
As the next challenge in my career, I'd like to have full responsibility for a territory, with cross-functional responsibilities.
Able to develop and execute a business strategy, working across different company divisions. Experienced in being the spokesperson for customers and media, increasing brand awareness.
Expert in the customer journey, with multidisciplinar background.
As the next challenge in my career, I'd like to have full responsibility for a territory, with cross-functional responsibilities.
Business Director, Spain
Eventbrite
Since October 2019
Madrid
Spain
- In charge of the Spanish business operation, overseeing €50M+ in total sales
- Leading the departments responsible for the full customer journey, from demand generation through to renewals.
- Developed the yearly country strategy, including pricing.
- Spokesperson for media, responsible for brand awareness growth.
Head of New Sales, Spain
Eventbrite
November 2018
to October 2019
Madrid
Spain
- Responsible for the new sales strategy and process, after the acquisition of Ticketea.
- Achieved 112% of yearly target in new business acquisition. Won top reference accounts across different verticals.
- Leading a team of 6 SDRs and AEs in three different locations closing new customers in Spain and Portugal
- Developed the demand generation strategy and content plan, alongside Marketing.
Manager, Sales Solutions EMEA
Dropbox
April 2016
to October 2018
Dublin
Ireland
- Building the presales team from 2 to 10 individuals in Dublin, London, Paris and Hamburg.
- Engaging with CMOs and CCOs in business digitalization processes. Managing C-level conversations, from value discovering through to closing.
- Company spokesperson for media in EMEA, with a focus on GDPR.
Senior Sales Solutions EMEA
Dropbox
May 2015
to April 2016
Dublin
Ireland
- Achieving and exceeding sales targets of €10M+ for Mid-Market and Large account customers in EMEA.
- Advice customers on cloud migration strategies and business benefits of a SaaS solution.
- Coaching of sales executives during sales process, answering RFP/RFIs and following deals until closure.
Senior Sales Solutions Consultant
Cisco
August 2010
to April 2015
Madrid
Spain
- Working for the Enterprise customer vertical in Spain, carrying a sales quota of 50M$.
- Engaging with CIOs and CTOs in digital transformation projects
- Spokesperson for Cisco Collaboration technologies in Spain
Manager, Customer Service Europe
Cisco
April 2008
to August 2010
Madrid
Spain
- Leading a team of 11 consultants in 5 different countries covering Enterprise customers in Western Europe.
- Exceeded business metrics (profitability, growth, efficiency) while improving customer satisfaction in the delivery of projects
Post Sales Consulting Engineer
Cisco
January 2005
to March 2008
Madrid
Spain
- Created and delivered design and architecture of technology solutions at global enterprise customers across EMEA
IT Design Engineer
Cisco
January 2002
to December 2004
Brussels
Belgium
- Designed the collaboration solution for all EMEA offices, including voice, messaging and IVR.
Post Sales Engineer
Cisco
January 2001
to January 2002
Brussels
Belgium
- In charge of designing and implementing solutions for enterprise customers BENELUX.
-
Sales strategy
Territory sales planning. Vertical sales strategy. Coaching of sales teams.
- New Business Development
-
Sales Management
Mastering new concepts quickly. Understanding of underlying technologies and applications. Able to bridge business needs and product solutions.
-
Solution Selling
Product marketing. Event planning and staffing. Customer interest programs.
-
International Relations
Remote team management, virtual teams, coaching, hiring.
- Cross-functional Team Leadership
- Strategic planning
- Leadership Development
- Customer relationship management
-
Customer retention
User adoption. User experience. ROI.
-
Customer Service
Cloud strategy. Stakeholder management.
- Digital transformation
- Cloud Computing
- SaaS
- Solution Architecture
-
Spanish
Expert
-
English
Expert
-
French
Good
