Celia Tombalakian leads companies to new levels in beauty, consumer health, dermatology and medical aesthetic device sectors. She is recognized for quickly impacting product marketing, having been tapped to lead marketing integration for acquisitions across the J&J corporate portfolio. Furthermore, she is skilled in drawing high yield strategies from consumer insights and marketplace data. Blending creativity, strategy, and Six Sigma discipline with subject knowledge, emotional intelligence and collaboration, she delivers in...
Marketing Innovation - Conceived and implemented customer intelligence platform; Imbued voice of the customer in marketing ; Launched first day and night packaging for OTC medicine; Built category share to #1.
Digital Savviness - Secured funding for and established first consumer facing interactive platform and e-commerce capabilities on acquisition; Overhauled website, incorporating award winning live e-learning; Developed first-ever consumer facing website on several DTC projects
Business Acumen – Participated in and contributed to multi-million-dollar mission-critical initiatives in sales, sales management, M&A integration, regional and global marketing; Has expansive media training; Experienced in public presentations.
Functional Agility - Promoted to create new business development capability as company’s blockbuster product was coming off patent; Selected for global team training employees on product launch processes and tools; Chosen for and certified in Six Sigma training.
Additional expertise…
• Marketing Planning and Execution
• Digital Marketing and Social Media
• Marketplace Analytics
• Portfolio Strategy
• Innovation Pipeline
• New Products
• Consumer Insights
• Creative Development
• P&L Management
• Business Development
• Forecasting
Marketing Innovation - Conceived and implemented customer intelligence platform; Imbued voice of the customer in marketing ; Launched first day and night packaging for OTC medicine; Built category share to #1.
Digital Savviness - Secured funding for and established first consumer facing interactive platform and e-commerce capabilities on acquisition; Overhauled website, incorporating award winning live e-learning; Developed first-ever consumer facing website on several DTC projects
Business Acumen – Participated in and contributed to multi-million-dollar mission-critical initiatives in sales, sales management, M&A integration, regional and global marketing; Has expansive media training; Experienced in public presentations.
Functional Agility - Promoted to create new business development capability as company’s blockbuster product was coming off patent; Selected for global team training employees on product launch processes and tools; Chosen for and certified in Six Sigma training.
Additional expertise…
• Marketing Planning and Execution
• Digital Marketing and Social Media
• Marketplace Analytics
• Portfolio Strategy
• Innovation Pipeline
• New Products
• Consumer Insights
• Creative Development
• P&L Management
• Business Development
• Forecasting
