Diplômé de l’ESSCA, je travaille depuis plus de10 années dans le conseil en marketing et communication auprès d'annonceurs issus de secteurs variés (Automobile, Finance, Logistique,
Santé, Spiritueux, etc). J'ai accompagné la communication de ces marques en agences et en régies publicitaires à différents niveaux géographiques (régions, pays, Europe, International), et à
travers plusieurs supports de communication (média, hors média, digital).
Institute of Practitioners in Advertising Foundation Certificate (IPA) - Pass with Credit - London - England
Modules, options, contenu des cours
Online learning programme which aims to give a thorough grounding in the essentials of the marketing communications industry, and the knowledge which will help their careers progress. Topics cover marketing, client service, research and evaluation, communications strategy, ideas and execution.
The IPA is the trade body and professional institute for 241 leading agencies in the UK's advertising, media and marketing communications industry, covering the Creative, Digital Media, Direct Marketing, Healthcare, Media, Outdoor, Sales Promotion and Sponsorship sectors.
