Cecilia Lundborg
Curriculum Vitae
31 years old
Driving License
Sweden
Professional Status
Student
Open to opportunities
About Me
I’m an energetic and enthusiastic masters student at ESADE Business School in Barcelona, passionate about the financial technology start-up industry.
I have previous international experience within business development, operations and marketing management from Stockholm and Los Angeles, specializing in SME investments to find better and more creative solutions for start-up financing. I’m currently running PitchYard where I assist entrepreneurs in investment pitch writing.
I have previous international experience within business development, operations and marketing management from Stockholm and Los Angeles, specializing in SME investments to find better and more creative solutions for start-up financing. I’m currently running PitchYard where I assist entrepreneurs in investment pitch writing.
Expansion and Strategy Consultant Intern
Dreams Nordic
July 2017
to September 2017
- Profoundly analyzing current international strategies and the Norwegian market, used as foundation for expansion during fall -17
- Presenting improved strategies for marketing, operations, product and cross-border relations to find new product market fit
Founder: Investment Proposals
PitchYard
Since July 2016
- Managing and advising SME businesses and entrepreneurs with regard to investment pitch improvements
- Analyzing data and enhancing presentation documents, text and design - leading to 4+ successful investment rounds/month
Business Developer
FundedByMe
June 2015
to August 2016
- Managed and increased a pipeline of 200+ entrepreneurs, embarking on equity and lending campaigns in 25+ countries
- Converted and lead 50+ equity requests into successful funding through account development, generating ~€1.5M
- Organized 8+ investor events, delegating tasks for team and leading 10+entrepreneurs through investor pitch coaching • Developed a report and a bachelor’s thesis research based on in-depth company data, shared with 400+ entrepreneurs
Operations Manager and Trainee
TradeUp Capital Fund and CrowdValley
September 2014
to August 2016
- Implemented new marketing strategies for social media outlets including blogs, increasing number of followers
- Created an investor database for building collaborative relationships with SME:s, consisting of 500+ VC and PE firms
- Co-implemented and advised in building senior mgmt. collaborations with 10+ referral partners in various cities
- Developed in-depth reports, educating customers in FinTech, SME financing and regulations, as part of sales strategy (CrowdValley)
Member Relations
IVY
April 2015
to July 2015
- Expanded member network in Los Angeles by engaging with prospective members and business networking, leading to a boost in registration rates of 50%, affecting overall US conversion rates positively
B.Sc. in Economics.
Lund University, Lund School of Economics and Management
January 2013
to October 2015
GPA: 3.65/4
Exchange Program Economics and Entrepreneurship
University of California Los Angeles, UCLA
September 2014
to June 2015
Major in Business Economics. Minor in Entrepreneurship. Dean’s Honor List. GPA 3.8/4
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Strategy
Led strategy project at various companies, improving performanceAdvanced
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Marketing
Worked as marketing manager and with general marketing strategies, increasing sales and client conversionGood
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Social Media Marketing
Organized and performed social media marketing including Facebook, Instagram, Snapchat and Twitter at several companies. Analysed data and built strategies based on findingsGood
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Entrepreneurship
Started and run Pitchyard, writing investment proposals for >10 entrepreneurs later used in successful financing roundsExpert
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Teamwork
Led and cooperated in several school and company related teams, improving my interpersonal skills and strengthsExpert
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Project Management
Lead and initiated several projects in different companies, improving client conversion and retention in several companiesExpert
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Business Development
Analysed and improved business strategies and customer relations together with different teamsExpert
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Market and Expansion Research
Executed profound analysis of the Norwegian market from a macroeconomic and business perspective, used for expansion of Dreams Nordic ABExpert
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Internal Research
Developing in-depth reports, educating customers in fintech, SME financing and regulations, as part of sales strategy at CrowdValleyAdvanced
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Crowdfunding Investments
Converted and lead 50+ equity requests into successful funding through account developmentAdvanced
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Social Media Data Analysis
Increased conversion and retention by planning and implementing strategies based on company dataAdvanced
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Operation and Marketing Data Analysis
Planned and implementing strategies for re-organization based on performance dataExpert
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Event Planning
Organized and led >8 investment events, delegating team tasks for FundedByMeExpert
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Member Relations
Expanded member network in the Los Angeles area by engaging with prospective members and business networking leading to a boost in registration rates of 50%, positively affecting conversion ratesExpert
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Speaking Commitments
Speaker Almedalen 2016 – Vinnova and Google – Topics within Digialisation and FinTech” in front of a crowd of 300 peopleAdvanced
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Media Relations
Worked closely with media and press at FundedByMe to increase media presenceGood
