Carole Gouyet
Online Marketing - Onsite Innovations Manager Team France- Website Usability
37 years old
Driving License
Paris (75012) France
Professional Status
Employed
Open to opportunities
About Me
Welcome to my online resume.
If you didn’t take the time to visit the different sections on the right, it's time!
...
Go ahead, don’t be shy :)
And if you have any questions, you can use the contact form above.
If you didn’t take the time to visit the different sections on the right, it's time!
...
Go ahead, don’t be shy :)
And if you have any questions, you can use the contact form above.
Juinor Trade Online Manager
Robert Bosch France
Since May 2015
Full-time
Saint-Ouen
France
- 1 / E -commerce
• Supporting online sales on our partner's websites (Amazon, Leroy Merlin, Castorama,...)
• Content management / Product page / Web usability
• Creation and implementation of online campaigns with trading partners (Product Testing, Shop in Shops,...) - 2 / Social Media
• Facebook / YouTube / Twitter /...
• Interaction with users and editorial work
• Social Media Analytics
• Collaboration with our Web agency
Onsite Innovations Manager - Team France
Zalando AG
August 2012
to April 2015
Full-time
Berlin
Germany
- Working with the Onsite Innovations Team on new concepts (for FrontEnd features, Internal Search tool, Mobile website & App) to improve Zalando FR's usability
>User behavior analysis
>Benchmarking
>Project management
>Reporting
International webmarketing Assistant
Saint Gobain / Quantum Glass
February 2012
to August 2012
Internship
Paris
France
- Maintenance and website development quantumglass.com
- Direct marketing: creating newsletters & mailings
- Management of SEO campaigns and affiliate campaigns
- Community Management: brand management on social networks (Facebook, Twitter, Flickr, etc..) & video channels (YouTube, Dailymotion, Vimeo)
Master 2 – Webmarketing
ESSCA - Business School (EPAS accredited) (Ongoing)
September 2007
to December 2012
Online marketing subjects : Internet & Strategies, Web technologies, Online statistics, Communicating on the Web, Social Media, SEO / SEM, Laws on the Internet,...
Semester projet : Social Media campaign for a Fashion online shop
Other courses : see details
Thesis : Key Success Factors - CRS communication on corporate websites
Learn more
Semester projet : Social Media campaign for a Fashion online shop
Other courses : see details
Thesis : Key Success Factors - CRS communication on corporate websites
-Internet Marketing: project to create a YouTube account for Grunder Landscaping
-Advertising: draft campaign for Tulsa Youth Outreach
-New Product Development: Design of a 3D bicycle using Sketchup
-Promotion Management: Campaign for the company Huffy bikes
-Management Information Systems: Creating a prototype Access database for a charity organization
•Semester mark: A- (around 90/100)
-Advertising: draft campaign for Tulsa Youth Outreach
-New Product Development: Design of a 3D bicycle using Sketchup
-Promotion Management: Campaign for the company Huffy bikes
-Management Information Systems: Creating a prototype Access database for a charity organization
•Semester mark: A- (around 90/100)
- E-business - Online shop
- Onsite Innovations
- Web and Mobile usability
- Statistics: Google Analytics
- Content Management Software: EzPublish, Wordpress
- SEO: general knowledge
- Google Adwords: basics
- Social Media: Facebook, Twitter, Youtube, Wordpress
- Establishing specifications
- Setting a schedule
- Coordinating the various actors
- Analysis, presentation of findings and recommendations
- MS Office (Word, Excel, PowerPoint, Access - 2003/2007 and 2010 versions)
- Graphics: Photoshop, Sketchup
- Video/Animation: Windows Movie Maker, Sony Vegas 9.0, Scratch
- Market Study: SpadQuestion
- First Aider Training - Red Cross Berlin
- French (Mother tongue)
- English (Proficient- TOEIC: 910, TOEFL: 607)
- German (Intermediate - BULATS : 67%)
- Vietnamese (Mother tongue - Intermediate)
- Chinese (Basics)