Rachel Caldwell
Assistant Marketing Manager
social media
marketing
marketing manager
international
design
27 years old
United States
Available soon
Open to opportunities
Inventive marketer experienced with brand management, social media management, and content creation. Skilled at event planning, effectively communicating, innovation, and implementing business campaigns. Passionate about the arts, design thinking, and establishing a unique identity for businesses and individuals alike.
Assistant Marketing Manager
The Studio Waco
Since January 2016
- Control social media pages and content associated with The Studio Waco.
- Manage a team of 10 individuals that assist in community outreach and social content.
- Implement marketing campaigns to reinvent social media presence and brand associated with studio disenfranchisement
- Assist in planning of Trunk Shows, sorority announcements, and other local events.
- Engage in grass-roots marketing to establish connections and relationships with other local businesses for promotions.
Center for Global Engagement Ambassador
Baylor University
May 2018
to May 2019
- Welcome and serve as a peer mentor for upwards of 400 international students.
- Assist in the execution of Global Bears Week at the beginning of each semester.
- Reinforce Study Abroad and Center for Global Engagement outreach efforts that impact the campus community.
- Aid and assist with all ISSS events
- Contribute to the interview process for Center for Global Engagement IPC and ISA candidates.
Web Design / Content Creation
Buttoned Bears
August 2016
to May 2019
- Produced a contemporary new website for the blog.
- Write, research, and publish more than 100 blog posts pertaining to current art, music, fashion, and business in and outside of the community.
- Interview and profile individuals for spotlight blog posts.
- Assist in running of a Pop-Up Shop hosted by Buttoned with over 20 external vendors.
Travel Blogger
Millennium Tours
August 2017
to December 2017
Maastricht
Netherlands
- Generated weekly blog posts pertaining to daily life and travel to over 10 European countries.
- Conducted research for a variety of articles, often traveling to different cities or countries to fully interact with the culture and people for the article.
- Adobe Creative Suite
- Microsoft Office Suite
- Tableau
- Hootsuite
- Google Adwords
- SEO
- SAP
- Wordpress
- Square Space
- Social Media Management
- Event Management
- Event Planning
- Project Management
- Customer Relationship Management
- Journalism
- Advertising
- Marketing
- Marketing Communications
- Blogging
- Photography
- Design
- Art Direction
- Customer Service
- Creativity
- Management
- Public Speaking
- Leadership
- Teamwork
