Accurate knowledge of Internet marketing brought by my current and past experiences within leader companies of e-commerce (Cdiscount) and internet access provider (AOL France).
Handling e-marketing missions towards both BR & FR e-commerce companies, mainly :
Ergonomic and utilisability audit of e-merchant sites ;
Analyzing and optimizing online marketing campaigns.
Jan/March '11 : 3 months-mission as head of marketing of Greenvana.com (BR ecommerce start-up) : team organization and first online marketing actions (search, social, affiliation...).
Marketing & Communication Director at Cdiscount.com, ecommerce french leader :
Development of the brand’s acquisition and communication strategy
Operational marketing and customer experience management
E-mailing / CRM strategy
Definition and tracking of the key indicators of the business performance
Handling the marketing studies
Hiring and managing a 20 people's marketing team
Detailed Description
Responsible for a 16M€ budget, 20 managed collaborators
Development of the brand’s acquisition and communication strategy :
Building of the online acquisition plan (search, shopbots, affiliation, email...);
Development of the offline communication (“historical” medias, mailings, street marketing...);
Building of the customer loyalty strategy :
Optimizing the customer experience via the graphical and ergonomic redesign of the site’s key-pages ;
Development of the retention’s policy : customer’s emailing strategy, separate speech between prospects & customers, rewriting of the customer relationship contents...
Definition and tracking of the key indicators of our business performance ;
