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Antony DUMAS

Antony DUMAS

Consultant e-marketing & e-commerce

54 years old
Driving License
PARIS (75015) France
Employed Just looking around
Accurate knowledge of Internet marketing brought by my current and past experiences within leader companies of e-commerce (Cdiscount) and internet access provider (AOL France).
Resume created on DoYouBuzz

CEO Webedia Spain

Webedia
Since April 2016
  • Handling e-marketing missions towards both BR & FR e-commerce companies, mainly :
    • Ergonomic and utilisability audit of e-merchant sites ;
    • Analyzing and optimizing online marketing campaigns.
    • Jan/March '11 : 3 months-mission as head of marketing of Greenvana.com (BR ecommerce start-up) : team organization and first online marketing actions (search, social, affiliation...).
  • Pro & personal active blogging :
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  • Marketing & Communication Director at Cdiscount.com, ecommerce french leader :
    • Development of the brand’s acquisition and communication strategy
    • Operational marketing and customer experience management
    • E-mailing / CRM strategy
    • Definition and tracking of the key indicators of the business performance
    • Handling the marketing studies
    • Hiring and managing a 20 people's marketing team
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  • Building & optimization of the AOL France advertising policy
    • Responsible for Direct Marketing strategy
    • In charge of Media & Partnerhips policy

Sup de Co Reims

Reims Management School

September 1989 to June 1992
Marketing - Sales
  • E-commerce consumer experience
  • Webanalytics tools
  • CRM and Retention knowledge
  • Communication, Branding & Media experience
  • Team management.
  • "A frenchman in Rio"s blog
  • French 2011-2012 "Le Petit Futé Rio" travel guide
  • Football
  • Running in competition (marathon / half-marathon)
  • Tennis
  • Reading, Cinema, Music...