Antonina Marenco
External/Internal Marketing Enablement Professional
digital marketing
employee engagement
social media
SEO
F2F and Virtual event management
My interests:
Technology and Innovation
Social Media in Marketing
Mentoring
Keeping fit
My family
I have a C-Permit
Technology and Innovation
Social Media in Marketing
Mentoring
Keeping fit
My family
I have a C-Permit
Experiences
Event Manager Suisse Romande
IBM Corporation
2009
to 2015
- Executed all customer-facing marketing cross-brand and industry events in the French-speaking part of Switzerland, working remotely as part of a wider team based in Zurich and in our German functional headquarters.
- Highlights: overtook the region’s annual flagship event, Technology Day (then Innovation Day) and raised its profile in terms of content and customer experience resulting in an overall 30% increase in attendance. In addition, I supported internal events, digital marketing campaigns in our region, created a specific intranet community for the Suisse Romande, created and promoted a Suisse-Romande LinkedIn group and supported PR activities as well as leading and mentoring IBM Students collaborating on my events.
Skills
Digital Marketing
- Blogging
- Newsletters
- Podcasts
- Webinars
- Live broadcast sessions
- E-Learning
- YouTube
- SurveyMonkey
- Mailchimp
- Slack
- Medalia
- Webex
- Trello
- Webex
- Hootsuite
- Canva
- SEO
- Google Analytics
- Email marketing
Events Organiser
- Event Planning
- Event Execution
- Event Promotion
- Virtual Events
- Communicating Results
Sales Enablement
- Development & Programme creation
- Creation of Presenting skills modules
- Stand and Deliver Programmes creation
- Social Selling Module creation and delivery
Languages
- English - Native Speaker
- Italian - Native Speaker
- French - C1 Level
- Spanish - C2 Level
- German - B2 Level
Education
Digital Marketing & Social Media Certificate
CadSchool Geneva
Since May 2020
360 degree marketing - Digital Communication, SEO, Google Ads, Google Analytics, Social Media Marketing, Email and inbound marketing
BA Combined Honours
University of London, King's College
1980
to 1983
Combined Honours BA in French and Spanish, Linguistics
Obligatory Secondary and Tertiary education details available
Obligatory Secondary and Tertiary education details available
Marketing Qualifications
IBM Marketing
Since 2017
Design Thinking Practitioner
Client Centricity Practitioner
Agile Methodology Practitioner
Client Centricity Practitioner
Agile Methodology Practitioner
Office Skills
Microsoft Office Suite
Lotus Notes and Verse email
Gmail and Google Docs
Concur
WorkDay
Dropbox
Box
Lotus Notes and Verse email
Gmail and Google Docs
Concur
WorkDay
Dropbox
Box
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