Through strategic and relevant enablement activities and communications, I empowered sales teams in Germany, Austria and Switzerland to help clients solve critical business challenges. Flagship programs included live and streaming interactive sessions, e-learning including Podcast series, a weekly Newsletter and running activation campaigns to enable teams on digital Sales Enablement tools. Highlights: Introducing NPS (Net Promoter Score) satisfaction tool to our programs for more meaningful response to our audience’s expectations. Exploring and kicking off new approaches to events such as the Meetup format to enable new buyer involvement.
Successfully managing local audiences in Switzerland in order to maintain high levels of participation in live sessions. Introducing and championing Slack as a new valuable team communication tool. Mastering and championing a new intranet company platform to replace existing “wiki” tools and improve communication to our target audience.
Jan - Sep 2019 I took on extra duties in Suisse Romande. Prioritising the delivery of timely and relevant information to the employees of French-speaking part of IBM in Switzerland and DACH to promote engagement and inclusivity in this multi-lingual operating region. I set up a specific intranet site for news, customer events, and social occasions in Suisse romande with an accompanying blog with the objective of encouraging collaboration and dialogue.
Skills
Digital Marketing
Blogging
Newsletters
Podcasts
Webinars
Live broadcast sessions
E-Learning
Facebook
Instagram
LinkedIn
Twitter
YouTube
SurveyMonkey
Mailchimp
Slack
Medalia
Webex
Trello
Webex
Hootsuite
Canva
SEO
Google Analytics
Email marketing
Events Organiser
Event Planning
Event Execution
Event Promotion
Virtual Events
Communicating Results
Sales Enablement
Development & Programme creation
Creation of Presenting skills modules
Stand and Deliver Programmes creation
Social Selling Module creation and delivery
Languages
English - Native Speaker
Italian - Native Speaker
French - C1 Level
Spanish - C2 Level
German - B2 Level
Education
Digital Marketing & Social Media Certificate
CadSchool Geneva
Since May 2020
360 degree marketing - Digital Communication, SEO, Google Ads, Google Analytics, Social Media Marketing, Email and inbound marketing
BA Combined Honours
University of London, King's College
1980
to 1983
Combined Honours BA in French and Spanish, Linguistics
Obligatory Secondary and Tertiary education details available