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Antonina Marenco

Marketing Communications Professional

Antonina Marenco
Professional Status
Resume created on DoYouBuzz

Sales Enablement Professional

IBM Corporation
Since 2015
  • Through strategic and relevant enablement activities and communications, I empowered sales teams to help clients solve critical business challenges. Flagship programs included live and streaming interactive sessions, Podcast series, a weekly Newsletter and running activation campaigns to enable teams on digital Sales Enablement tools. Highlights: Introducing NPS (Net Promoter Score) satisfaction tool to our programs for more meaningful response to our audience’s expectations. Successfully managing local audiences in Switzerland in order to maintain high levels of participation in live sessions. Introducing and championing Slack as a new valuable team communication tool. Mastering and championing a new intranet company platform to replace existing “wiki” tools and improve communication to our target audience. Exploring and kicking off new approaches to events such as the Meetup format to enable new buyer involvement

Event Manager Suisse Romande

IBM Corporation
2009 to 2015
  • Responsible for executing all customer-facing marketing cross-brand and industry events in the French-speaking part of Switzerland, working remotely as part of a wider team based in Zurich and in our German functional headquarters.
  • Highlights: overtook the region’s annual flagship event, Technology Day (then Innovation Day) and raised its profile in terms of content and customer experience resulting in an overall 30% increase in attendance. In addition, I supported internal events, digital marketing campaigns in our region, created a specific intranet community for the Suisse Romande, created and promoted a Suisse-Romande LinkedIn group and supported PR activities as well as leading and mentoring IBM Students collaborating on my events.

Events Manager IBM Microelectronics

IBM Microelectronics
1997 to 2009
  • IBM Microelectronics (IMD) provided Semiconductor technology for IBM and on the commercial markets (acquired by Global Foundries 2015)
  • Based in Geneva, I managed IMD’s European marketing programs, executing key customer industry events in both Europe, Middle East and North America as well as IBM proprietary events and road-shows, internal kick-offs in both Geographies, recognition events and acting as PR focal point. As IMD merged into Systems Group in 2004 I also handled external and internal events for this brand.

Gap Year

1996 to 1997
  • I undertook various freelance projects involving technical translations for companies in Switzerland e.g. Tetrak Pak and others in France and Italy.

Marketing Professional (position at departure)

• Knight Ridder Financial
1985 to 1996
Learn more
  • Blogging
  • Newsletters
  • Podcasts
  • Webinars
  • Live broadcast sessions
  • Event Planning
  • Event Execution
  • Event Promotion
  • Communicating Results
  • Devolpment Programme creation
  • Creatopm pf Presenting skills modules delivery
  • Stand and Deliver Programmes creation and delivery
  • Social Selling Module creation and delivery

Marketing Qualifications

IBM Marketing

Since 2017
Design Thinking Practitioner
Client Centricity Practitioner
Agile Methodology Practitioner

BA Combined Honours

University of London, King's College

1980 to 1983
French and Spanish, Linguistics

Obligatory Secondary and Tertiary education details available
Microsoft Office Suite – Lotus Notes and Verse email – Concur – WorkDay – Slack – Seismic – Webex (plus multiple IBM native applications), NPS, Medallia
  • Keeping Fit
  • Technology and Innovation
  • Social Media in Marketing
  • Mentoring
  • My Family!