Anabell Góngora

About Me

Business professional - change agent with more than 9 years of experience in different countries and sectors both public and private and a proven ability to create, maintain and enhance client relationships.

Proven results and improving efficiency in the operational departments of companies through metrics is one of my main strengths.

I have strong interpersonal skills, excellent communication skills, mentor others, ability to supervise, practical sense for problem-solving and a good team.

Legally authorized to work in Portugal, Spain, and México.

Resume created on DoYouBuzz

Experiences

Raise $15 million in 2 weeks, with online strategies alone.
Responsible for 60 ambassadors to ensure the execution of corporate promotions and the correct use of the new blockchain platform.
Build, manage and moderate the social media community.
Manage PR in order to create awareness in the cryptocurrency community.
Work with the marketing team on visual and written content. (Website, videos, landing pages, articles, etc.)
Acquisition of influencers in the ICO community's social media to carry out branding strategies.
Coordinate influencer content for multiple social media channels. ( Youtube, Instagram, Reddit, Twitch)

Responsible for defining market requirements through data insights.
Managing multiple projects for the business development area on an ongoing basis.
Management, acquisition & retention of the users in Latin America.
Developed new business at existing customers and cultivated new customers.
As a result those efforts, app downloads in Mexico increased by approximately 20% in the first quarter of the project.
Create and grow programs to attract, engage and convert influencers into ambassadors in Latin America, Spain and Portugal.
Successfully opened up 4 services integrators accounts.

Formatted and positioned content, both visually and editorially, for B2B and B2C marketing and content campaigns, as well as newsletters, and social media for the Mexican market.
Monitor content analytics for effective SEO optimization.
Managed the daily activity of company's social media platforms in México including, Facebook, Twitter, and Instagram. Increased company exposure by 60% in less than 4 months.

International business developer at the trade promotion agency of the Mexican Goverment.
Involved in task to promote trade between Mexico- Spain.
Promote, support and develop Mexican companies to go global.
Design foreign investment attraction strategies.
Initiates and coordinates development of action plans and roadmaps to penetrate European and international markets.

Monitoring digital marketing trends & analysis online data to provide insights for marketing activities optimization.
Creation an development of digital marketing plan, budget, and reporting, both in a B2C and B2B business environment.
Managing CRO (Conversion Rate Optimization) and paid digital marketing such as PPC, Programmatic, Native, and Social.

Accomplishment: Implementation of operational guidelines for the “ Suppliers development in Asia” promoted by the CEO, this resulted in a reduction of an amount of $17,000 dollars per trimester.
Coordinated between production and sales department for production/demand forecasting and planning to achieve cost efficiency and effectiveness.
Development of practical databases, thus achieving efficiencies in purchase transactions, reducing the execution time of purchase orders from 3 to 1 day.

Accomplishment: Maintained & procured a pipeline of electronic components in support of 3 customer programs, valued at $2 million in revenue sales.
Surpassed annual targets in inventory rotation from 5% to 11%.
Generate repair purchase orders, exchanges, invoices
Communicate directly with suppliers via negotiation including new suppliers

Accomplishment: Creation and implementation of 100% of all the new procedures for the mazda repair shops.
Development and implementation of the Customer Service Department / Customer satisfaction rating increased from 70 to 95.
Developed training matrices and training programs to coach supervisors and operators based methodology 5´s and continuous improvement.

Organising the international forwarding of goods to the final destination.
Coordinate with the purchasing department, suppliers, and forwarders to ensure that all imports were received in full compliance with federal, state and international law requirements.
Administrative work related to the management of export documentation: Bill of lading, credit letters, and SAD.

Skills

HTML, Java

Intermediate
Office ( Excel )

Expert
SAP

Advanced
Data base

Good
Google Adwords

Good
Social media marketing

Expert
Python

Good
Creation of new processes

Advanced

Spanish (native)

Expert
English (fluent)

Advanced
Portuguese

Good

Education

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Business Developer

Digital Marketing Manager

Deputy Country Manager

Marketing Analyst (Mexico- LATAM)

International Business Representative

Digital Marketing

Demand Project Manager

Supply Chain - Jr. Buyer

Logistics Supervisor

International Trade Assistant

Computer Skills

Lenguages

Enterprise Data Science & Analytics

NOVA Innovation Management school

Master of Digital Information Management

University of Extremadura

International Business Degree

University of Guadalajara