Ameya Khandekar
Digital Marketeer with around 5 years of experience in creating integrated brand communication strategies.
34 years old
Mumbai (400068) India
Employed
Available
Advertising and its diverse ways don't stop to surprise me each day. Being from an hotelier background, I feel very propitious to have ended up in Digital Marketing. I am a social media devotee and my work involves around brand communications via social & digital platforms.
With over 5 years of experience in Brand Building on Social media and Digital, I have also worked along with various other verticals such as traditional PR, events and creative/print advertising.
My forte is creating integrated brand communication strategies for brands on Social and Digital spaces.
With over 5 years of experience in Brand Building on Social media and Digital, I have also worked along with various other verticals such as traditional PR, events and creative/print advertising.
My forte is creating integrated brand communication strategies for brands on Social and Digital spaces.
Manager - Brand DSC
Essel Group
Since January 2016
- Brand Development for Dr. Subhash Chandra - Chairman, Essel Group
- Content management for all online channels, with particular focus on digital/social media and website.
- Strategic consulting and operational advice across digital engagement and on-line presence.
- Managing PR and Branding for the chairman along with internal teams.
Group Head - Social
Isobar India
April 2015
to January 2016
- Work with clients to create a social media strategies that collaborates with marketing, PR and advertising campaigns.
- Lead the Mumbai Social Media team and develop an integrated work approach with creative and servicing teams.
- Monitor sites for customer service opportunities and initiate conversations on behalf of the client.
- Analyse and report social media actions on a monthly basis for successes and new opportunities.
- Continue to refine and define social marketing process and guide/nurture teams to best social practices.
- Initiate and execute new business development pitches for the agency.
Sr. Account Executive
MSLGROUP India
April 2013
to April 2015
- Servicing clients along with strategy and execution of Digital & social media campaigns.
- Developing an in-detail Digital + PR approach to craft campaigns that use social media marketing techniques along with PR tools to increase perceptibility, viewer-ship and conversations across all brands.
- Identifying new business opportunities and developing tactics to earn new businesses.
- Observing trends and applications and correctly apply that knowledge to boost the use of social media.
- Measure the impact of social media using various reports which cover Brand Listening, Campaign performance, overall conversations and brand sentiment.
Brand Associate - Social
RK SWAMY BBDO
December 2011
to April 2013
- Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, viewership and traffic across all brands and Implement and manage social media campaigns.
- Client Servicing and Business Development. Identifying & Leveraging the brand across all other social media platforms
- Measure the impact of social media on the overall marketing efforts. Monitor trends and applications and appropriately apply that knowledge to optimize the use of social media
Social Media - Content
Interface Communications
March 2011
to December 2011
- Content creation for client’s social media and Digital properties.
- Conduct research in accordance with the brand social media strategy, collect and form content from the web and client sources.
- Articulate Content into updates, tweets and discussions across social media channels. Preparing content for brand blogs
- Finding and developing new ideas for web content.Assuring web content is user-friendly and key-worded for SEO benefit
- Working with a cross-departmental team, to maintain and develop the master content calendar for all Social media properties
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Content Strategy
Advanced
-
Social media marketing
Advanced
-
Strategic Communications
Good
-
Digital Media
Good
-
Brand Management
Advanced
-
Integrated Marketing
Good
BSC. Hotel Management & Catering Operations
Kohinoor College of Hotel Management
August 2007
to September 2010
Bachelor of Science program in Hospitality Management and Catering operations. Specialization in Marketing & Sales for Hospitality sector
