Alejandro Garcia De Frenza

Digital Marketing manager and Project manager with a passion for everything Digital and Tech possessing a broad mix of web marketing , social media and technical skills with over 7 years of experience.

Skills:
• Account Management.
• Campaign Management.
• Google Adwords Certified.

Digital Marketing Skills:
✔ Google Adwords & Adsense.
✔ Google Analytics.
✔ SEO,SEM,PPC.
✔ Ad Serving and Reporting: Doubleclick, Sizmek, Weborama.
✔ Real time bidding, Programmatic advertising, Performance marketing.
✔ Tag implementation and Conversion Tracking.
✔ Social media management and Social media advertising (Facebook and Twitter ads).
✔ Social Media & Social Media Tools (Hootsuite,Buffer,TweetDeck).
✔ SalesForce, Jira, Confluence.

• Experienced in HTML5, Javascript, CSS3, PHP, MYSQL, AJAX.

Resume created on DoYouBuzz

Experiences

Working with Marketing Agencies in the UK to advise them on Google Adwords and Digital Marketing Strategies for their clients in relation to:
Campaign planning and targeting.
Improvement to current campaigns to drive clients goals increasing conversions and ROI.
Remarketing Lists and Audiences.
Bid adjustments (Devices,Demographics,Locations).
Automatic bidding strategies when applicable depending on clients goals (Target CPA, Maximize Conversions).
Keyword research and recommendations on best performing keywords, keywords segmentation and negative keywords.

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