Aakash Shetty

Possessing 5 years of experience in Ad-operation Campaign Manager, Account Manager and Sales Manager. Core advertising experience, seeks an opportunity to share the vision of your organisation. To work in a creative and challenging environment using cutting edge technologies where I could constantly learn and successfully deliver solutions to problems and design and give way to new technology. Looking for a challenging position to utilize my skills, knowledge and proficiency in an organisation.

Resume created on DoYouBuzz

Experiences

Part of the core team to setup mobile in-app video operations and account management in India
Negotiating inventory with networks and app publishers to obtain competitive pricing
Strategic deals like fix buys and pre-payments for inventory thereby increasing the margins
Negotiating and up selling inventory to Agencies and Trading desks based in the US
End to End execution of campaigns on SpotX & PG Axis
Point of contact for DSP’s and Media Agencies based out of US
Ensuring that the stipulated budgets and caps are met as per the Release Orders keeping the KPI goal intact
Reporting and pointing out key highlights periodically to eliminate any bottlenecks
Liaising with the tech team for ad-hoc issues
Key Agencies: Spark SMG, Accuen Media, Cadreon (CA,US), GroupM
Key DSP: The Trading Desk, TubeMogul, Videology, DBM

Spearheading the entire sales and account management effort for Appcoach in India
Managing brands across all verticals – Cabs, Wallets, E-Commerce, Classifieds, Utility, Shopping & Entertainment
Revenue Generation by hunting new accounts and farming the existing ones through up sell/cross-sell
Analytically driven decision making to negotiate and deliver on campaign commercial and brand objectives
Create a healthy sales pipeline for accurate demand forecasting and revenue projection
Liaise with multiple stakeholders internal and external to ensure smooth operations and revenue maximisation
Key Clients: Make My Trip, Dailyhunt, Fame, Eros, HDFC
Company Representative at Mobile World Congress Barcelona 2016 & Ad:Tech Delhi 2016

Daily management includes trafficking, pacing, optimization, and reporting of ad campaigns.
Monitoring and optimizing multiple campaign executions to ensure campaigns are launching and delivering on schedule and according to client expectations
Reviewing ad performance relative to campaign objectives to provide optimization recommendations and increase performance for client.
Good understanding of online Ad campaign metrics and analysis including CPI,CPM, CPC and CPA advertising models.
Trafficking and implementation of targeting and 3rd party tracking to support specific requirements of a sale.
Ensuring all booked revenue is recognized while campaign objectives are consistently met or exceeded and identifying, troubleshooting & fixing creative issues
Recognizing, analyzing and quickly solving discrepancies between ad servers and plan, execute, and measure experiments and conversion tests
Ensuring clients and internal sales teams are receiving exceptional customer service and support and participation in client campaign kick-off calls to outline ad tracking requirements and deliverable
Providing report for monthly billing to clients and assisting with various special projects as needed
Key Clients: Myntra, Flipkart, OYO Rooms, OLX, Freecharge

This role was a mix of Ad Operations 70% & Ad Sales 30%
Managing a team of two.
The role entails running campaigns to deliver the advertiser objectives and expanding the business by new growth opportunities.
Understand what the client requirements and advertising objectives and plan and execute their digital advertising campaigns to fulfil their objectives.
Interacting with direct brands, agencies and other networks and establish business relations with them.
Handle CPL, CPA campaigns from Media houses, Agencies and from direct brands at a positive ROI.
Manage CPC, CPM campaigns for clients who are looking at increasing presence.
Worked on Google Adwords for Company’s internal project.
Key Clients: Symantec, British Airways, Expedia, Vodafone 3G, ValueClick Brands

Setup and manage PPC campaigns to drive conversions for Affinity advertisers.
Studying the Campaign Brief to understand the client’s objectives and requirements.
Generate keyword lists keeping in mind the campaign strategy.
Write persuasive and innovative ad-copy that drives results.
Manage campaigns to ensure they're delivering maximum ROI.
Monitor campaign performance using various tracking tools.
Generate campaign performance reports.
Remain up to date on latest search marketing trends to stay ahead of the competition.
Maintaining high awareness of the company’s internal as well as immediate external
environment.
Key Clients: Excite Digital Media, Viewster, DSNR

Skills

Business Development

Good
Client Servicing

Advanced
Affiliate Marketing

Advanced
Ad Networks

Advanced
Google AdWords

Intermediate
Google Analytics

Intermediate
Media Buying

Good
Media Planning

Advanced

Education

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Digital Media Professional with an intent to work on the business side of emerging mobile and web technologies.

Sr. Ad Operations Associate

Sales Manager

Account Manager

Sr. Account Specialist

Account Specialist

Digital Marketing

Bachelors of Management Studies

University of Mumbai

Marketing & Business Management (MBA)

Narsee Monjee Institute of Management Studies (NMIMS)