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Zineb Ait Bahajji

Senior Program Manager in engineering and web

Program management
Digital marketing
Project management
Agile
Scrum master
Zineb Ait Bahajji
39 ans
Zürich (8002) Suisse
Professional situation
En poste
En simple veille
Intro
Senior Program Manager in IT and digital marketing, with over 10 years of experience in various industries. Proven track record of leading cross-functional and cross-timezone teams to deliver complex projects on time, and within budget. Strong leadership skills with the ability to manage and motivate teams, and to negotiate with stakeholders at all levels. Skilled in project management methodologies, with a particular expertise in Agile. Adept at managing risks and mitigating issues, and able to work under pressure to deliver results. Strong analytical and problem-solving skills, and the ability to think strategically and make decisions. Excellent communication and interpersonal skills, and naturally at ease when working effectively in a diverse and multicultural environment
  • Leading the coordination, planning, tracking, and execution of software engineering programs from ideation to completion
  • Teams:
    2016 to 2022: Google Assistant
    2022 to present: Account and Device Integrity
  • Skills: Project management, Agile, Leadership, Communication, Organization and planning, stakeholders management, Presentation, Public speaking, Team work, Managing without authority, Process design and scaling
  • Conversational voice: Planned, coordinated, launched marketing campaigns for conversational voice search features (mobile and desktop) in multiple locales.
  • Screen Search: Planned and coordinated testing sprints, collected training data, and tracked execution for the launch of the first screen-aware search experience on Mobile Screen search.
  • Search quality: Ensured Google search results reflected qualitative results and met users’ expectations, by working with search engineers on the algorithm, and communicating our best practices to content providers around the world (Google search console features, blog posts, webinars, developers documentation).
  • Public speaking: Speaker at several webmasters and SEO conferences in Europe, Asia, and the US (SMX, SMX advanced, SearchOn, Web in Quebec).
  • Advocacy: Introduced HTTPS as a ranking signal in Google Search, Led communication around mobile-friendliness, drove the creation of new reports and features into Google search Console.
  • Developed and implemented innovative strategies to increase clients’ website traffic, including SEO, SEM, email marketing, and social media marketing.
  • Analyzed web analytics data to identify opportunities for improvement and tracked the success of marketing initiatives.
  • Conducted regular keyword research for clients to stay up-to-date with industry trends and maximize search engine visibility.
  • Collaborated with cross-functional teams, including design, development, and product teams, to ensure the successful execution of marketing initiatives.
  • Served as the primary point of contact for clients, building strong relationships and providing exceptional customer service.
  • Web security consultant for Renault group - Led the website security program for all Renaut and Dacia sites, and ensured all sites were secured through SSL/TLS and that user data was strongly encrypted and protected.
  • SEO manager for Citroën - Introduced Search Engine Optimization and analytics best practices for Citroën’s first e-commerce website (multicity.fr): optimized the website, implemented paid advertising campaigns, monitored organic and paid traffic, defined and tracked KPIs.
  • Project Management
    Expert
  • Project Planning
    Expert
  • Creative thinking
    Expert
  • Strategic Communications
    Expert
  • Program Management
    Expert
  • Leadership
    Avancé
  • Team building
    Avancé
  • Strategic Planning
    Expert
  • Active listening
    Expert
  • MS Office
    Avancé
  • CMS: Wordpress, eZpublish, Drupal, Typo3
    Avancé
  • Xenu's Link Sleuth, AnalogX
    Avancé
  • Google Analytics
    Avancé
  • Google workspace
    Expert
  • Google Adwords
    Bon niveau
  • Google Search Console
    Avancé
  • Customer Service
    Expert
  • Benchmarking
    Avancé
  • Event Management
    Expert
  • Brand management
    Avancé
  • Content creation and optimization
    Expert
  • SEO
    Avancé
  • Social Media Marketing
    Avancé
  • Newsletters
    Expert
  • Reporting
    Expert
  • KPIs definition and tracking
    Expert
  • Webanalytics
    Avancé
  • Public Relations
    Bon niveau
  • French
    Expert
  • English
    Expert
  • Arabic
    Bon niveau
  • German
    Notions