Lead multiple digital projects by setting and managing deliverables, following-up with all cross-functional teams and external partners
Coordinate digital marketing, CRM, e-commerce strategies with the objectives to drive sales, improve brand awareness, increase customer retention and up-sell possibilities
Plan and execute the implementation of the SEO strategies on-site and off-site with the objective to increase traffic and Google rankings
Analyze the competitive landscape, benchmark and provide recommendations to support marketing strategies
Reporting: key business KPIs analysis and track the success rate of digital actions
