Contact

Professional Status

Entrepreneur
Available

About Me

LinkedIn:
http://www.linkedin.com/in/tonyedwards1973

Twitter:
https://twitter.com/giddyuptony


Throughout my life, my personal and professional endeavors have been driven by an overwhelming curiosity about the nature of human interaction. It led me to achieving a BA in sociology, guided me through many years as a marketing representative, allowed me to architect the Fancorps Brand Advocacy platform and continues to fuel my journey in the ever-changing world of social media.

As an early adopter of this medium of communication, I have aspired to learn more about how we as peers and colleagues communicate with one another and relate that back to how consumers connect with the brands that we interact with on a daily basis.

It is my belief that these relationships are the key to the future of marketing and it is my goal to continue to pursue these philosophies throughout my professional career.

Experience

Director - Sales & Marketing

Fancorps.com
January 2007 to September 2012
Responsibilities completed
  • Solicit companies and brands to license the Fancorps application
  • Key accounts secured include Chili's Grill & Bar, 7-Eleven, Kodak, Shell, Michaels, Keep A Breast Foundation and Lady Gaga
  • Develop sales projections and track company goals
  • Industry research on customer and influencer behavior
  • Attend industry networking events and conferences
  • Position myself and Fancorps as industry thought leaders through social media, blogs and speaking engagements (Klout Score of 68)
  • Assist clients in the development of custom advocate marketing campaigns
  • Oversee project managers who maintain the communication and management of communities