Throughout my life, my personal and professional endeavors have been driven by an overwhelming curiosity about the nature of human interaction. It led me to achieving a BA in sociology, guided me through many years as a marketing representative, allowed me to architect the Fancorps Brand Advocacy platform and continues to fuel my journey in the ever-changing world of social media.
As an early adopter of this medium of communication, I have aspired to learn more about how we as peers and colleagues communicate with one another and relate that back to how consumers connect with the brands that we interact with on a daily basis.
It is my belief that these relationships are the key to the future of marketing and it is my goal to continue to pursue these philosophies throughout my professional career.
Major Coursework:
Collective Behavior
Social Movements
Popular Culture
Various Field Research:
Role of the Music Industry
Audience Participation at Rock Shows
Tattoos and Piercings
History of the World’s Religions
Awards and Honors:
President’s Leadership Scholarship (1992, 1993)
Outstanding Achievement in Sociology
Dean’s List (2 semesters)
Honor Roll (4 Semesters)
