Thierry Pires
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Expériences professionnelles
Interactive/Web Mktg Mgr
HP France - Les Ulis(CDI - Depuis janvier 2005)
- HP.com Country Manager www.hp.com/fr (2M visitors/month)
- Drive and coordinate programs to enhance the ability of HP.com to serve as a powerful sales vehicle for capturing online and offline sales
- Deployment of WW/EMEA and local publication projects (country pilot for the main applications)
- Implementation of metrics reporting as a source for the communication with marketers (overall, campaign specific). Launch of web councils initiative
- Analyze qualitative and quantitative customer experience reports and address country specific needs
- Ensure adherence of hp.com strategy, policies and standards (HP branding, privacy, accessibility)
- Management of local agencies (Publicis/Modem/Zed/Alsy) and a web coordinator
Interactive/Web Mktg Mgr
HP France - Issy les Moulineaux(CDI - mai 2002 - décembre 2004)
- HP Smart Portal Manager www.hp.com/eur/smartportal
- Centralization of business needs (Strong commitment with sales team), development and publication of local tools and content.
- Evangelisation: communication and training delivered to users (training, demo in road-show, emailing, user guide)
- Merge of Compaq and HP extranets (migration of content/tools and all related communications)
- Management of local web agency (ALSY)
Interactive/Web Mktg Mgr
Compaq France - Issy les Moulineaux(CDI - juin 2000 - mai 2002)
- Compaq Connect Manager www.connect.compaq.fr
- Centralization of business needs (Strong commitment with sales team), development and publication of local tools and content.
- Evangelisation: communication and training delivered to partners (face to face training, demo in road show, emailing, user guide)
- Management of local web agency (CREAPRESS)
Marketing assistant in charge of two sales incentives for the channel
Compaq France - Issy les Moulineaux(CDI - octobre 1998 - mai 2000)
- - Establishment and execution of the communication plan
- Preparation/roll out of the dedicated web sites :
www.compaq.fr/connect/concours99
www.compaq.fr/connect/globe
- Drafting of rules
- Calculation and communication of the results
=> Best sales incentives recognition in 98 and 99 from
« Stratégies » magazine
