Contact

e-mail

Situation professionnelle

En poste
Ouvert aux opportunités

Présentation

HP.com Country Manager www.hp.com/fr (2M visitors/month)
- Drive and coordinate programs to enhance the ability of HP.com to serve as a powerful sales vehicle for capturing online and offline sales
- Deployment of WW/EMEA and local publication projects (country pilot for the main applications)
- Implementation of metrics reporting as a source for the communication with marketers (overall, campaign specific). Launch of web councils initiative
- Analyze qualitative and quantitative customer experience reports and address country specific needs
- Ensure adherence of hp.com strategy, policies and standards (HP branding, privacy, accessibility)
- Management of local agencies (Publicis/Modem/Zed/Alsy) and a web coordinator

Formations

MBA Marketing Commerce sur Internet

Institut Leonard de Vinci (Paris la Défense)
Septembre 2010 - Janvier 2012

Mentions Très Bien et Major de promotion

N°1 des Masters E-Business & Communication Multimédia au classement SMBG 2012
http://www.meilleurs-masters.com/master-e-business-et-communication-multimedia.html

Webmaster Professional certificate

CNAM (Reims)
Septembre 2003 - Septembre 2003

Internet architect, systems and network, programmation, admin web server, graphism

DECF level : Accountancy and Management Bachelor

Ecole Nationale de Commerce (Paris XVII)
Septembre 1997 - Septembre 1997

Validated : Mathematics, Data processing, Financial Management, Taxation, Commercial law

Expériences

Interactive/Web Mktg Mgr

HP France
Depuis Janvier 2005
  • HP.com Country Manager www.hp.com/fr (2M visitors/month)
    - Drive and coordinate programs to enhance the ability of HP.com to serve as a powerful sales vehicle for capturing online and offline sales
    - Deployment of WW/EMEA and local publication projects (country pilot for the main applications)
    - Implementation of metrics reporting as a source for the communication with marketers (overall, campaign specific). Launch of web councils initiative
    - Analyze qualitative and quantitative customer experience reports and address country specific needs
    - Ensure adherence of hp.com strategy, policies and standards (HP branding, privacy, accessibility)
    - Management of local agencies (Publicis/Modem/Zed/Alsy) and a web coordinator

Interactive/Web Mktg Mgr

HP France
Mai 2002 - Décembre 2004
  • HP Smart Portal Manager www.hp.com/eur/smartportal
    - Centralization of business needs (Strong commitment with sales team), development and publication of local tools and content.
    - Evangelisation: communication and training delivered to users (training, demo in road-show, emailing, user guide)
    - Merge of Compaq and HP extranets (migration of content/tools and all related communications)
    - Management of local web agency (ALSY)

Interactive/Web Mktg Mgr

Compaq France
Juin 2000 - Mai 2002
  • Compaq Connect Manager www.connect.compaq.fr
    - Centralization of business needs (Strong commitment with sales team), development and publication of local tools and content.
    - Evangelisation: communication and training delivered to partners (face to face training, demo in road show, emailing, user guide)
    - Management of local web agency (CREAPRESS)
  • - Establishment and execution of the communication plan
    - Preparation/roll out of the dedicated web sites :
    www.compaq.fr/connect/concours99
    www.compaq.fr/connect/globe
    - Drafting of rules
    - Calculation and communication of the results

    => Best sales incentives recognition in 98 and 99 from
    « Stratégies » magazine

Compétences

  • Dialogue with marketers
    Management of ressources
    Follow the guidelines (hp web standards)
  • Expert in Internet and online marketing activities
    Excellent dialogue with marketers sales teams and partners
  • Management of resources (internal & external)

Loisirs

  • Sports : golf (HP Team), running (Marathon), squash, snow-board
  • Leisure : travels, cinema, video games
  • www.les-talents-latents.org web integrator (Children of Congo association)
  • Digital eco-system: Internet, web applications, Mobile, Social network, SEM, SEO, e-business