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Professional Status

Employed
Open to opportunities

About Me

I love to laugh and make people happy. I enjoy my work. I like days that bring good ideas. I'm not afraid of challenges. Owner of www.vonaveauto.cz. Gestalt coach. HUB member. Social media lover.

Tereza Hajna

Experience

Responsibilities completed
  • Driving global digital marketing concepts in local market (Czech republic + Slovakia)
  • Planning, executing, evaluating and optimizing the ideal drive-to tactics
  • Managing social media listening in close cooperation with Social Media Specialist
  • Designing website content

Digital Marketing Manager

IBM
April 2014 to April 2015
Responsibilities completed
  • Strategic planning, management and optimization of digital marketing activities of IBM CZ
  • Close cooperation with the marketing team on planning and execution of digital marketing tactics as part of complex campaigns (e-mailings, nurturing e-mails, SEO/SEM, display advertising, social media, etc.)
  • Management of social media channels owned by IBM CZ
  • Cooperation with the web production teams who ensure the updates

Coach, consultant, marketing professional

Freelancer
April 2012 to April 2014
Responsibilities completed
  • Website creation (HTML, WordPress)
  • Personal and life coaching
  • Promotional materials creation
  • Facebook pages management, social media campaigns
  • Managing own projects: ice-cream business www.chuchelskazmrzlina.cz, e-shop www.vonaveauto.cz

Marketing Manager

Tremco illbruck
April 2009 to April 2011
Responsibilities completed
  • Co-creation of competitive strategy with CEO
  • Support sales activities (PR, online campaigns, trade fairs ...)
  • Customer care issues (customer satisfaction surveys, customer events ...)
  • Product launching, implementation / localization of international concepts
  • Website management
Detailed Description
  • Working in the Tremco illbruck asks respect for entire company philosophy, including marketing strategy, while adapting this strategy to individual markets. I am used to cooperate with business units in Czech republic, Slovakia, Poland, Hungary, Russia, Turkey, ME, ...
    I provide a marketing support mentioned below for some business units, and I arrange a part of these activities for some business units.

Marketing | Business Development Assistant

Tremco illbruck
February 2007 to March 2009
Responsibilities completed
  • Client database creation and customer satisfaction surveys
  • Designing and managing gifts for clients
  • Designing and creating of promotional materials and technical data sheets