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Contact

Professional Status

Employed
Open to opportunities

About Me

I love to laugh and make people happy. I enjoy my work. I like days that bring good ideas. I'm not afraid of challenges. Owner of www.vonaveauto.cz. Gestalt coach. HUB member. Social media lover.

Tereza Hajna

Experience

  • Driving global digital marketing concepts in local market (Czech republic + Slovakia)
  • Planning, executing, evaluating and optimizing the ideal drive-to tactics
  • Managing social media listening in close cooperation with Social Media Specialist
  • Designing website content

Digital Marketing Manager

IBM
April 2014 to April 2015
  • Strategic planning, management and optimization of digital marketing activities of IBM CZ
  • Close cooperation with the marketing team on planning and execution of digital marketing tactics as part of complex campaigns (e-mailings, nurturing e-mails, SEO/SEM, display advertising, social media, etc.)
  • Management of social media channels owned by IBM CZ
  • Cooperation with the web production teams who ensure the updates

Coach, consultant, marketing professional

Freelancer
April 2012 to April 2014
  • Website creation (HTML, WordPress)
  • Personal and life coaching
  • Promotional materials creation
  • Facebook pages management, social media campaigns
  • Managing own projects: ice-cream business www.chuchelskazmrzlina.cz, e-shop www.vonaveauto.cz

Marketing Manager

Tremco illbruck
April 2009 to April 2011
  • Co-creation of competitive strategy with CEO
  • Support sales activities (PR, online campaigns, trade fairs ...)
  • Customer care issues (customer satisfaction surveys, customer events ...)
  • Product launching, implementation / localization of international concepts
  • Website management

Marketing | Business Development Assistant

Tremco illbruck
February 2007 to March 2009
  • Client database creation and customer satisfaction surveys
  • Designing and managing gifts for clients
  • Designing and creating of promotional materials and technical data sheets

Education

Bachelor

Masaryk University
2007 to 2011

Media studies & Journalism

Skills

  • Czech
  • English
    Still needs to be improved.
  • Structured and holistic approach
  • Great communication skills
  • Goal oriented
  • Adobe Creative Suite
  • HTML + Wordpress
  • MS Office
  • Prestashop

Interests

  • I would like to remain focused on digital marketing, because it brings something new almost everyday. I want my work to make sense and bring results. I would love to work for & with people who know what they want and who to rely on. I want to learn, put new ideas into practice and see how they work. I want to improve my skills and so improve the company I work for. I don’t want to work with people who are dogmatic and inflexible.
  • sport (TRX, cycling, skiing)
  • going out (for a great meal, drink or a walk)
  • cooking and baking
  • reading - on vacation only :(