Sofia Avilez - Ingeniera Química

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Experiencia

Trends , human and shopper behavior seeker.
Insights & ad-hoc research translation into effective strategies.
Give support to the commercial team through relevant insights.
Find and share " AHA! " learnings .
Process planning management (dynamic teams) .
Assure a consistent communication of insights across teams.

Commercial process leader.
Commercial strategy . Create & apply.
P&L keeper & reporter.
Strategy bridge between marketing and key account managers.
Responsible for roll out budget strategy and management.
New revenue streams clients seeker & follow up.

Design and create "end to end" process for traditional trade "picture of success" (initiatives to market).
Negotiate and implement processes to KO system (bottlers).
New process & capabilities design.
Strategy & market research development for shopper marketing.

Development , launching and follow up of new health and wellness products with an agile "start-up" methodology.
Seek and identify new potential business and alliances.
Creation and execution of business cases.
New revenue and sales streams . First trial in-live kitchen and first retail venue.

Responsible of the new products launching and selling process.
New food & packaging avant garde trends seeker.
Innovation process managing . Stages & gates.
Assure the positioning & selling plan happen.

Cuantitative & Cualitative research.
Process optimization based in ad-hoc research.
Data base, sales , KPIS and communication data base analysis.
New trends and innovation consulting.
Assure an accurate connection of information between company groups.

Formación

• Intercambio estudiantil. Universite Jean Moulin, Lyon, Francia.