Sébastien JEHLEN
Publisher Client Service Manager | Publicité Programmatique
Communication événementielle
Adtech
Négociation commerciale
RTB
Display
Sr Manager, Publisher Client Services Manager
FreeWheel
Depuis février 2016
- Management of a 3-people team
Support Publisher Managers for new Publishers’ on-boarding:
>Review of initial setup propositions, provide recommendations and best practices
>Opening of new private exchanges, setup of publishers/sites/ zones, floorprices, specific rules… in the private Exchange according to the publisher guidelines
Enable demand connections:
>Ensure set ups quality, standardization and organization in the StickyAds platform: standardizing and organizing global KPIs and implementing action plans with Tech Team as needed
>Check buyers mappings and rules, taxonomy, ramp up of new integrated partners in the private exchanges
Provide recommendations to increase publishers' revenue:
>Collect and analysis of vast amount of data to boost results even further: inventory, volume & data to optimize yield management, inventory monetization: audience, channel countries, inventory type, formats, devices…
>Detection of loss of business opportunities caused by blacklists, floor prices and technical issues, implementation of specific actions plans along with Demand Sales Team for fixing and revenue recovery
>Best practices : writing of “how to” documents, submission of feature requests that could be useful for all private exchanges, organization of best practices calls
Brand safety:
>Analysis of fraud reports on a daily basis
>Fraud warnings sent to Country and Publisher Managers
>Application of the internal fraud process