Contact

Professional Status

Employed
Open to opportunities

About Me

#musicmonday'er. fashionista. baconista. electronicista. catista. lucky the dogista. social media & electronic music at @mtvnews.

Instagram/ Vine - sarahkarpward

Sarah Karp Ward

Education

Bachelor of Fine Arts

Pratt Institute
September 2002 to May 2006

Brooklyn, NY

Experience

Social Media Strategist & Team Lead

Playboy Plus Entertainment, Inc.
Since August 2011
  • -Planning, strategizing and executing social media marketing and content for Playboy.com, PlayboyTV, PlayboyPlus.com, Playboy Radio on SiriusXM, PlayboyLive & TheSmokingJacket.com
    -Creating and establishing Playboy.com';s entire social media presence (Facebook, Twitter, Instagram and
    -Stategized social media transition from Playboy Cyber Club to Playboy Plus to reflect new members site
    -Keeping current fans engaged and enlarged fan base by studying what type of content and what time of the day gets the top interaction to increase traffic to sites and convert fans to paid members
    -Managing, assigning responsibilities and monitoring performance of three Junior Social Media Specialists
    -Created social media guide and best practices for all employees and models
    -Interaction with Playboy models for marketing campaigns, to give them social media tips and assist with account problems
    -Creating and maintaining relationships with bloggers and other online magazines to support all digital articles, marketing campaigns, contests, videos, models and casting calls
    -Tracking growth of accounts, popularity and click throughs of content, hashtags tied with marketing campaigns and editorial, top posts and other analytics
    -Worked with marketing team to update ad sponsored Facebook tabs
    -Compiled and strategized advertising campaigns on Facebook and Twitter

Social Media Manager

Mile End Records
September 2010 to February 2012
  • -Established, designed and managed Mile End Records Twitter account
    -Managed and populated strategic content distributed to wall, tabs and status updates on Facebook fan page
    -Partnered with owner to build an ingrained social community
    -Uploading album and music release information on Discogs.com
    -Researched and compiled a list of blogs and music sites that were relevant for the label's music style for releasing promos and other information to build brand and artist awareness
    -Edited and organized promotional feedback and support on releases

Senior Writer / Social Media Manager

WRG? Communications Inc.
January 2010 to January 2012
  • -Content development and management of articles based on events, music, fashion, products, restaurants & traveling
    -Managed and contributed to What's Really Good?'s Twitter, Facebook and Foursquare accounts
    -Strategized ways to grow social media accounts
    -Managed staff of 15 by recommending posts as well as editing submissions and leading at shoots
    -Adobe Photoshop & Illustrator used for designing headers in articles & advertisements
    -Business outreach and development for advertising and collaborations
    -On camera interviewer and journalist
    -Utilized Wordpress to post articles
    -Involved with the redesign and new layout of the site

Social Media Manager / Copywriter / Graphic Designer

Mr. Sofa
April 2011 to August 2011
  • -English copywriting for product descriptions, FAQ's, blogs, etc.
    -Created and maintained @itsmrsofa Twitter account and Facebook fan page
    -Assisted with design of website
    -Uploaded information to website with Magento
    -Created press releases
    -Researched and negotiated advertisements
    -Designed website banners
    -Compiled list of magazine, blog, etc. contacts in Canada and the US for release of website and opening of showroom
    -Assisted with celebrity endorsements
    -Assisted with design of catalog for wholesale parent company
  • -We Are Not A Rockband (London): Freelance Writer in 2009
    -CoolJunkie/ Club Planet (Miami):Freelance Writer at 2009 Winter Music Conference
    -The WGIRLS (International): Created @wgirlsinc Twitter account & educated team on social media basics in 2009
    -Star 69 Records (New York): Freelance Marketing/Press Manager in 2010
    -Loft Hotel (Montreal): Social Media Consultant in 2011
    -MintPixel (Montreal): Freelance Copywriter in 2011

Designer / Showroom Sales

Pacific Imports
August 2010 to December 2010
  • -Designed display boards to showcase the companies trims (ribbons, lace, appliques, buckles, beads, etc) for the Magic trade shows in Las Vegas and Los Angeles
    -Designed and created evening gown for reception area that displayed their best selling and most ornate trims
    -Assist customers with the wholesale purchasing of trims in the showroom
    -Inputting sales orders into the computer system

Fashion Designer

J.J. Basics
August 2008 to April 2010
  • -Researcedh fashion trends by shopping, researching runway shows and going through trend sites to assist in developing fresh designs
    -Designed sweaters, cut and sew knits, jackets and seamless garments
    -Sketched and designed clothing, graphics and display boards for showroom meetings with clients in Adobe Illustrator and Photoshop
    -Designs were sold at wholesale to a number of stores such as Macy’s, Nordstrom, Bloomingdales, Kohls, Sears, JC Penney and Forever 21
    -Designed all of the missy and junior's sweaters for US Polo Assn.
    -Fit model for junior's line

Promotional Distribution/ Sales

1-800-Radiator
January 2008 to April 2008
  • -Traveled throughout Connecticut and Massachusetts for sales and as a representative to the company while distributing promotional material and promotional displays.
    -Pitched potential customers by presenting promotional material, our products and available services.

Assistant Designer / Junior Fit Model / Assistant to the VP of Design

By Design LLC
January 2007 to December 2007
  • -Designed Junior’s cut and sew knits
    -Designs were sold at wholesale to a number of stores such as Macy’s, Sears, and JC Penney
    -Imputed designs and technical measurements into Filemaker and Bluecherry technical packets for production
    -Sketched and designed clothing and graphics in Adobe Illustrator and Photoshop
    -Showroom model for appointment with buyers, assisting the sales team with the selling of the garments
    -Managed expense reports, credit cards statements and also planned flights and hotels for VP of Design and Head Designer's international travels

Skills

  • Twitter
  • Facebook
  • Tumblr
  • YouTube
  • Instagram
  • Pinterest
  • Vine
  • Google+
  • Wordpress
  • Flickr
  • Vimeo
  • Dailymotion
  • Hootsuite and Tweetdeck
  • Simply Measured, Buddy Media, Sprout Social, SocialFlow and Tweetreach
  • Adobe Illustrator, Photoshop & InDesign
  • Microsoft Office Suite
  • Basic Magento
  • Basic knowledge of HTML
  • Filemaker and BlueCherry
  • Promotional Events
  • On-camera Interviewing
  • Promotional Event Management and Execution
  • Marketing
  • Management
  • Writing
  • Design
  • Pattern Making
  • Garment Construction